The Southern Strategy

Steele, the GOP and Confronting the Southern Strategy

Michael Steele had a lot to overcome. One of his opponents, the sitting GOP Chair from South Carolina, had just resigned from an all white country club and admitted that he became a Republican in reaction to his personal experience with desegregation. Another opponent, Chip Saltsman, sent out a wildly racist CD to RNC Members which included the now infamous Magic Negro and Star Spanglish Banner songs. Saltsman was so battered by his out-of-touch comments that he withdrew from the race before the balloting began. But Katon Dawson, the SC Chair, went all the way to the final ballot before losing to Steele.

What a stark choice this was for the Republicans: an avowed disciple of the Southern Strategy era of racial politics vs. an African-American candidate from that awfully liberal, pretty far north state of Maryland. That Steele won, defeating Saltsman and Dawson, is a hopeful sign that the GOP has begun to confront its shameful exploitation of race as a national political strategy over the past 44 years. But the road back to power for the Party Mr. Steele has chosen to lead is a hard one. As I recently wrote:

Their recent success as a national Party was built on an approach towards race that spoke to a different racial reality in America, an American one where could get away with magic negro songs, and much much worse of course. But that America - a white/black, majority/minority America - is now an historic relic, and is in the process of being replaced by an America that has 3 times as many minorities as it did just 44 years ago, and is on track to be majority minority by 2042 (for more on this historic demographic transformation see here). But for many in the GOP, including ones who might become their Chairman, they know no other politics than this Southern Strategy era politics, a politics that has been rejected once and for all by the American people of today's America.

It is important that the leaders of the GOP have begun to confront its shameful racial past. But their problem has no simple or easy fix. It will require a complete refashioning of their politics around a very different set of 21st century demographics and a much more tolerant understanding of race in America - and a complete and utter repudiation of much of their domestic agenda for the past half century. Which is major reason why I think their road back is such a long one - many of their leaders came to power by becoming expert in this kind of politics; it is the core play in their playbook; it is the foundation of their domestic agenda; and they know little else. Their old Southern Strategy dogs aren't going to learn new tricks - for the GOP they will have to slowly, over time, replace their anachronistic leaders with ones schooled in the modern governing challenges, modern media and technology and modern demography of our day. The process of watching this generational replacement take place will be one of the most interesting political stories of the next 10-20 years, and of course has become all the more necessary in the age of Obama.

Recall that one of Mr. Steele's predecessors as RNC Chairman, Senator Mel Martinez of Florida, resigned in 2007 after less than a year on the job because of the lingering intolerance of the Party of Saltsman, Tancredo, Limbaugh and Dawson. So these tensions in the GOP - and the nation - will continue to play out for some time as old attitudes and people give way to new racial attitudes and a new America.

Just yesterday, Mr. Steele showed how hard this adjustment would be for the GOP. As Huffington Post's Sam Stein reported, Steele was asked on Fox News whether the GOP's position on immigration had alienated the Latino vote for a generation. His answer? No, of course. Hispanics really agree with our position calling for continued exploitation and demonization of Hispanics, but we just didn't message it very well. Score one for the nativists.

So, all in all, Mr. Steele's election is a hopeful sign for the GOP and the nation. His Party not only chose a new path in electing him their new Chair, they rejected candidates who would have sent a very bad signal about the values of the GOP in this new age of Obama. But as we saw with the irresponsible House stimulus vote last week, old ways die hard, and the choice of Steele alone does not a new Party make.

The Long Road Back, Part One

Absent huge Democratic mistakes in the next few years, the Republican Party's road back could very well be a long one. They just suffered their worst Presidential defeat in 44 years, and have now suffered crushing defeats two elections in a row, a rarity in American history.   The Democrats have more ideological control of Washington than any time since the mid- 1960s. The Democrats themselves have thoroughly modernized in the past few years, building a very 21st century and potentially durable coalition, discovering the first new electoral map of this new century, employing the very latest and very potent tools to speak to and engage the American people, and have become fully focused on the big issues the American people now face. The center-left movement is also regenerating, and has created an investment and entrepreneurial capacity that has a very good chance of building a truly powerful and modern ideological movement to complement the modernizing Democrats. And of course, the Democrats are led by a thoroughly modern man, America's first true leader of this new century, Barack Obama, who so far has shown uncommon leadership potential for a man so young and so new to the national stage.  

The Republicans, on the other hand, seem unnaturally comfortable sticking to their once successful but increasingly anachronistic ways of the 20th century. Their politics has become more reactionary than conservative, as if their party's great task has become to nostalgically but angrily fight against the emerging realities of the 21st century rather than embrace them. Their coalition no longer works in the changing demography of the day, and is dangerously old; their Southern Strategy, so critical to their ascension, has become a relic of the past; their tech and media tools have not kept up with the times; their ideas have become spent and discredited; their leaders, particularly in Washington, seem content to ankle bite rather than lead. They are an aging and frayed bunch, living off the fumes of a day and politics gone by.

At this point, I really believe there is a strong argument to be made that the GOP is further from power, more discredited and more out of touch with the American people than any time since the days of FDR and Truman. The GOP's challenge isn't a moderate-conservative one, a North-South one, a black-white-brown one - it is a forward/backward one. They succeeded in dislodging the Democrats in the late 20th century. They blew their shot in this decade to build a durable majority. Their government failed at a level that has done grave and lasting damage to their brand, and their leaders seem firmly grounded in an old politics that is simply no longer credible in this new day. They are going to have to go through a total overhaul. They will have to develop a new argument that meets the emerging challenges of the new century head on; a new electoral map; a new coalition that at some point begins to accept our fast-growing, non-white population; and competency in a whole new set of media and tech tools. They will have to shed the exploitation of race that has been at the core of their domestic politics; shed their raging intolerance of people not like them; of their comfort with politics and theater over governing; of the binary simplicity of the Cold War and the limitations of free market fundamentalism; and of a whole generation of leaders from Karl Rove to Mitch McConnell to Grover Norquist, who were schooled and evangelized in this breed of politics. This task is a big and complex one, harder perhaps than anything the right has had to do since the founding of the National Review in 1955. 

And certainly one cannot expect this new modern leadership to come from the remnants of the old failed order that still controls the all too comfortable offices of the modern GOP and conservative movement. Rather, look hard at those governors on display last week in Miami for clues to the future of America's center-right. But as able as those governors are - Pawlenty, Jindal, Crist, Palin - one did not see an obvious President there, someone ready to take on Obama in 2012, and lead their Party from a deep and dark wilderness. Interesting folks, but no FDR, no Reagan, no Clinton, no Obama. Despite their claims, the GOP farm team seems awfully thin now, at least for the short term.   

For the GOP it sure looks like a long road back. 

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