The New Map

The American Electorate of the 21st Century: Poll & Presentation

Publish Date: 
3/4/10

Read a summary of the poll (pdf)

View the presentation (pdf)


America is going though profound demographic change. Its population is moving to the South and West. New groups - particularly Hispanics and the largest generation in American history, Millennials - have emerged. Large waves of immigration have helped put America on a path to become a majority minority nation by the mid century. This new American Electorate of the 21st Century is creating a "new politics" in America, forcing both the Democratic and Republican Parties to forge new political coalitions and new electoral maps very different from the ones they built, ran on and governed with in the 20th century.

This new report takes an in-depth look at how America's population is changing, and how the two political parties are responding to these changes. Critically acclaimed authors and NDN Fellows Mike Hais and Morley Winograd present the findings of a new major market research project designed to help policy makers and political leader better understand these changes and how they might impact the 2010 and future elections, for both parties. At the core of this new presentation will be the findings of a just completed new 2,500 person national survey, whose large sample size will allow effective comparisons across generations and groups.

The presentation and report will take a special look at one of the big questions in American politics today - Can the new Obama Coalition become the new Democratic Coalition? Is the way President Obama won in 2008, with a very different map and different voters, a road map for future Democratic success or a coalition unique to him? And what does this all mean for 2010?

Virginia and the New Coalition

Today's Post has an excellent analysis of Virginia's changing electoral landscape, detailing Democratic gains with Hispanics, African-Americans, young people and upper income and more educated voters.  The story of what happened in Virginia in 2008 mirrors what happened across the nation, and makes very clear the national GOP's problems are structural as well as temporal - they simply are not building a Party and a Coalition suited to the demographic realities of 21st century America.  

An excerpt:

The party's gains rest heavily upon the state's changing demographics and were amplified this year by deep enthusiasm for the Democratic presidential and senatorial candidates, coupled with a broadly successful turnout operation.

In Northern Virginia's outer suburbs, a growing number of nonwhite residents, particularly Hispanics, are diminishing what had long been a big source of votes for Republican candidates. Loudoun, Prince William and Stafford counties and Manassas and Manassas Park have all experienced double-digit increases in the percentage of nonwhite residents since 2000. And in each of those locations, Democrats' share of the vote increased proportionally.

The nonwhite population of Prince William, for example, has grown by 13 percentage points since 2000. President-elect Barack Obama carried the county with almost 58 percent of the vote -- 13 points better than former vice president Al Gore did in the 2000 presidential race.

Loudoun experienced a 12-point gain in the minority population since 2000, and Obama did 13 percentage points better than Gore did in 2000. Obama did 10 points better than Gore in Stafford, which saw a 10 percent increase in the minority population since 2000.

This shift, matched with historical Democratic strength in the inner suburbs, makes Northern Virginia a huge source of votes for Democrats. The region's size, compared with the rest of the state, threatens Republicans' ability to win statewide if Democrats can continue to get their voters to the poll, demographers and political scientists suggest.

"The transformation in Northern Virginia has been rapid and dramatic, and Obama came out of Northern Virginia with a margin of [213,000] votes, and that is very hard to overcome," said Ken Billingsley, director of demographics and information for the Northern Virginia Regional Commission. "In Prince William, the change has already occurred, and I am not the least bit surprised that Stafford, Spotsylvania and Fredericksburg are moving in that direction."

.....

According to exit polls, Hispanics made up 5 percent of the statewide electorate this year, almost matching their overall share of the population. Hispanics in Virginia favored Obama over Arizona Sen. John McCain, the GOP nominee, by an almost 2 to 1 margin. If Republicans hope to recover from their losses in time for the 2009 races for governor, lieutenant governor, attorney general and the House of Delegates, their candidates will have to find a way to overwhelmingly win the white vote and make inroads with blacks and Hispanics.

"I, as a Southerner, understand that for the Republican Party to win presidential elections in the future we can no longer be the party of the deep South and Prairie Midwest," said Trey Walker, a South Carolina native who oversaw McCain's Virginia campaign. "If we don't start appealing to [minorities], we are going to continue to lose." (bold added for emphasis). 

Whether the Republican Party can start to speak effectively to the multi-racial America of the 21st century will be one of the most important questions in American politics in the coming years.  I think this job will be much harder than many understand for the foundation of the modern GOP - and the key to their success in recent decades - has been the exploitation of racial grievence.   Willie Horton, welfare queens, tax and spend, deporting undocumenteds - it has all been about exploiting white fears of the racial other in American life.  As I wrote earlier this year in an essay, On Obama, Race and the End of the Southern Strategy, demographic changes in America were making this type of politics a 20th anachronism whether Barack Obama became President or not.  With him as leader, there will also now be a moral challenge to this core play in the GOP playbook - for how will this society, this culture, allow the dog-whistle, wink and nod racial politics of the Southern Strategy era with a bi-racial man as President?  

While you will hear many Republicans echo Mr. Walker above, and call for their Party to get right with America's emerging demographic realities, I don't know if they understand how fundamental a rethink this is going to require.  Just three years ago the GOP House passed a bill calling for the arrest and deportation of 5 percent of the American work force - 10-12 million people, 10-12 million largely Hispanic people.  How they move from this politics of Nixon to a politics more fitting of Lincoln is going to be a transformation remarkable to behold - and almost unimaginable today. 

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