mobile media

UPDATE: Be sure to attend (or watch) our March 10, 2009 event with Joe Rospars, the new media director of the Obama Presidential Campaign and founder of Blue State Digital, one of the nation's leading new media consulting firms. There will also be a live Web cast of the event, for those of you that can't make it in person. 

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NDN is pleased to announce that Scott Goodstein has been added as a panelist -- his first appearance since returning home from the campaign -- at our Thursday, November 20, forum on the New Politics of the Obama Age. Goodstein was External Online Director for Obama for America, and developed the campaign’s social networking platforms. His pioneering work  included running the first political campaign to launch niche based social networks like BlackPlanet, Eons, MiGente, AsianAve, Disaboom, etc. He built the campaign's lifestyle marketing strategy and developed the "street team" materials used in battleground states.

Goodstein also created and implemented Obama Mobile, an advanced communication strategy that included text messaging, downloads, interactive voice response communication, a mobile web site (WAP), and even an iPhone application. To read more about the amazing work Scott did for the Obama campaign, check out this article by the Washington Post's Jose Antonio Vargas. The article also quotes Tim Chambers, who is a panelist at the event on Thursday as well. To read about Obama's entire new media team in a larger profile by Vargas, click here.

Prior to his work at Obama for America, Goodstein was founder of Catalyst Campaigns, a public relations firm that specialized in lifestyle marketing and online organizing. In 2004, Goodstein co-founded Punkvoter.com & Rock Against Bush and evolved these organizations into becoming a $4 million young voter mobilization effort.

Goodstein will join Simon Rosenberg, President of NDN, Andrew Rasiej, founder of Personal Democracy Forum and Chambers, co-founder of Media 50 Group and Principal at Dewey Digital, to discuss how we expect the lessons of this historic campaign and its use of new media to shape domestic and global politics in the years to come.

Thursday's event is from 12 p.m. to 1:30 p.m. at NDN, 729 15th St., NW, 1st FL. Space is extremely limited, so please click here to RSVP and arrive early to ensure a seat. See you Thursday for what promises to be a truly compelling discussion.

At the Washington Post's "The Trail" blog, they look back on the Obama campaign's use of mobile media, and asked me my thoughts. As I've said before on the NDN blog, I'm impressed. Here is what I told them:

"In terms of both marketing and execution, the Obama campaign has been
pretty brilliant in their use of text messaging, and I was quite
impressed that they also evolved over the campaign," Tim Chambers,
co-founder of Media 50 Group, a start-up that focuses on the mobile
political space, and co-author of a study called "Mobile Media in 21st
Century Politics," told The Trail. "But I was equally if not more
impressed by their moving beyond text messaging with their mobile Web
site, and into their native iPhone application. In each case, they were
breaking new ground for political mobile action, writing some of the
rules as they went, and foreshadowing what I think will be to come."