San Diego, CA - "The cosmic race," that is how Barack Obama referred to the Hispanic audience to whom he emphatically said, "Make no mistake about it: the Latino community holds this election in your hands," at NCLR's annual conference. Yes, the Hispanic vote is a varied one, and a crucial one, and the comments I hear from the audience denote that - for the first time - they know it. Folks here are excited and increasingly comfortable with having demands and expectations of candidates on the issues they care about because they know that their vote is more central to American politics than ever before. As Andres noted in his interview with Maria Peña of EFE yesterday, whoever wins over Hispanics is assured to win the White House.
The use of the cosmic race denotes that Sen. Obama understands that the Hispanic community is one with a rich tapestry of cultures, colors, and beliefs. Immigration is still by far the issue at the forefront on the minds of the attendees at this conference, mostly because of the impact of the ongoing immigration raids in the Hispanic community. Yesterday I also heard many praise Sen. Obama for addressing a wider array of issues in more detail, in addition to immigration. The challenge is on - it has been expected that given his current unpopular stance among Hispanics on immigration, Sen. McCain would focus rather on discussing economic and other issues of importance to this community during his address to NCLR. Well, Sen. Obama seized the opportunity yesterday to beat him to the punch and introduce a proposed tax credit for small businesses providing health insurance to their employees, to discuss his plans for the economy, education, health care, veterans, and received thunderous applause as he attacked the impact of immigration raids on families, and he once again called out John McCain for having "abandoned his courageous stance" on immigration.
It will be a hard act for Sen. McCain to follow, no doubt. Sen. McCain has also recognized the differences within the Hispanic vote, and is working to appeal to more conservative Hispanics. Both candidates are still refining their approach - as reported by the Associated Press yesterday, "like awkward suitors," both candidates have at times fumbled their approach to Hispanics by addressing members of the community too directly and rationally, with a "take me to your leaders" kind of tactic. But Hispanics like to develop closer, more personal relationships. Sen. Obama opened his speech by individually naming and recognizing several grassroots and immigrant rights activist in the audience, like Enrique Morones of Border Angels, and throughout his speech appealed to the heart and "character of this community," making the audience feel that he appreciates their values, and that those values are American values. Sen. McCain is recognized and respected by the community, but to win these voters over he will have to: 1) take advantage of this golden opportunity to show courage on immigration and move away from his party on this, 2) show that he does not look at Hispanics as votes, or even worse, as a voting block to be convinced, he must show that our struggles are his struggles, that he also knows the community's "big heart" and that he genuinely cares about fighting alongside and as part of the Hispanic community. "Familia" is a big foundation of the "raza cosmica", and he has to make this community feel his desire to be part of the family first.