McCain Outspending Obama on TV in Key Battleground States

Greg Sargent from TPM Election Central has a new post up on the adspend disparities this summer, and where each campaign is buying.

The analysis raises some interesting questions. 1) Do Democrats need to reevaluate their assumption that they will hold a significant fundraising advantage in the fall? 2) Can the Obama campaign afford to stay on the air in unconventional battlegrounds like Alaska and Indiana while the larger more traditional battlegrounds tighten up?

While a great deal has been written about the lessening impact of TV, I think the McCain campaign is demonstrating its lingering power and influence. What is the McCain campaign other than a series of TV ads and videos (that then get played again and again on TV)? Their candidate has receded. They have been speaking through a much more reliable set of messages - edited video, which unlike their candidate, doesn't have that nasty habit of getting way off message. And it has worked - the race has tightened now, and we appear headed into the two Conventions pretty close to tied.

As we look forward to the VP picks of both parties I get the sense that given the way the McCain campaign is being run now, they will attempt to pick a new spokesman for their campaign - someone good looking, telegenic, articulate. Their current spokesman, McCain, has, let us say, lots of limitations. So let him be that vague presence at the end of the ads, show up for the debates and Convention heavily scripted, and let the new guy do a great deal of the heavy lifting.

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