Virtuous Cycle of Participation

$150 Million, 3.1 million supporters and 100,000 in St. Louis

Obama campaign manager David Plouffe released this video this morning, reporting in on their record breaking month, and discussing the strategy in the final two weeks. $150 milion. 3.1 million donors. 100,000 people in St Louis.  Simply incredible. 

What Plouffe - in his classically understated fashion - describes in this video is the largest and most powerful grassroots organization ever built in the history of American politics.  For those readers of our blog are well aware, we believe this new Obama-led people-based model of how to organize an advocacy effort has fundamentally changed American politics forever.  The emergence of this "new politics" is something we'ven writing and talking about at NDN for years now, and in early 2005, with the help of Joe Trippi, Markos Moulitsas and others, even started a new affiliate, the New Politics Institute, to better study the emergence of a whole new way to organize our politics. These numbers - and what will likely be extraordinary October and November numbers to come - will be seen in the coming years as the moment when all of American politics tipped, when there was a before and after, when we moved from a broadcast-based to a people-based model of how to organize arguments, campaigns and advocacy. When a "new politics" was born. 

Back in February, I reflected back on the early evidence of the success of this new model, and argued that one of the new effects of this new model, properly applied, was the emergence of a "virtuous cycle of participation," which still seems relevant today: 

A Virtuous Cycle of Participation - Finally, Obama has one very powerful advantage in these final days that is hard to see and evaluate - the power of his virtual community across the country. We saw the power of this community with the truly extraordinary amount of money it raised for him in January. But equally important in these final days will be the virtual door knocking these millions of people will be doing - emails to their address books, actions on MySpace, Facebook and other social networking sites, text messages sent to friends, viral videos linked too, and comments left on blogs, newspapers and call in radio shows. It is no exaggeration to say that this million or so impassioned Obama supporters will reach tens of millions of voters in highly personal ways in the next few days, providing a messaging and personal validation of Obama that may be equal in weight to the final round of TV ads, free media and traditional grassroots methods.

All the way back in 2003, I wrote an essay about this new era of participation in politics that argued the new Dean campaign model was changing the way we had to imagine what a Presidential campaign was all about. In the 20th century, a Presidential campaign was about 30 second spots, tarmac hits and 200 kids in a headquarters. In the 21st century, the race for the Presidency would be about ten million people going to work each day, wired into the campaign through the campaign's site, through email, sms, social networking sites etc acting as full partners in the fight not just passive couch potatoes to be persuaded.

This is a very different model of politics. One begun by Dean but being taken to a whole other level by Obama. It puts people and their passion for a better nation at the core of politics. When used correctly, it creates a virtuous cycle of participation, where more and more people engage, take an action and bring others in, creating a self-perpetuating and dynamic network of support. It is also why the endorsements of entities with large, active virtual communities - Kerry.org, MoveOn - is so meaningful for Obama. He has created an on-line ecosystem that can quickly take advantage of the support of the millions of people now doing politics in this new 21st century way and exponentially grow his dynamic community of change.

The Democratic Party is one entire Presidential cycle ahead of the Republicans in adopting this new model, and I will argue it is simply not possible for the Republican nominee to catch up this year. Too much experimentation, too much trial and error goes into inventing this new model for it to be easily and quickly adapted. It has to be invented, not adapted. I'm sure the GOP will catch up over time, but this year year the only GOP candidate who has taken this new model seriously has been Ron Paul - and they have paid the price. Obama raised almost as much money in January of this year as John McCain raised in all of 2007. Democrats are raising much more money across the board, seeing historic levels of voter turnout, increased Party registrations and millions more working along side with the campaigns - all of which is creating an extraordinary virtuous cycle of participation that continues to grow the number getting engaged in politics as never before. While there can be little doubt that anger towards Bush and disapointment with his government is a driving force behind this, the key takeaway is that the adoption of this new politics by Democrats allowed the Party to take advantage of this tidal wave in unprecedented ways, and will be one of the Democratic Party's most significant advantages going into the fall elections.

Much attention has been given to the money raised by this Obama network. Much more needs to be given to the power of it to deliver message, provide personal validation to friends, neighbors, colleagues and peers in ways so powerful, and ways never seen before in American history. I have no doubt that it has been the campaign's ability to foster and channel the passion of his supporters - creating a vrituous cycle of particpation - into an unprecedented national network - helping amplify and reinforce the power of Obama's argument - that is playing a critical role in Obama's closing the gap with Clinton in these final exciting and dramatic days before Super Tuesday.

The explosion of all this money, these people and their passion in our politics, is going to have an extraordinary long-term impact on the center-left side of American politics. I took a look at all this in a recent essay, More Evidence Of A Sustained Progressive Revival, which argues that what we have been seeing these last few years with arrival of the netroots, the blogosphere, the Obama campaign and so much else is a fundamental reinvention of center-left politics in the United States and the emergence of what has the potential to be a very modern, very powerful and very 21st century progressive movement. 

Friends these are exciting days.  Kudos to David Plouffe, Steve Hildebrand, Joe Rospars, David Axelrod, Bill Burton the rest of the history-making Obama team - and of course Barack and Michelle Obama - for not just what they have done but what they will also leaving behind.

Obama's great advantage in the fall election - his modern campaign

I'm quoted in two pieces today on the momentum events of the last few days. One, by the ever-sharp Susan Milligan in today's Boston Globe, talks about why Senator Clinton lost:

More damaging, critics say, is that the veteran staff was operating from an old playbook, misreading the mood of the country and the new makeup of a 21st-century Democratic electorate.

With her promises to wage war on the enemy - be it Republicans, pharmaceutical companies, or oil interests - Clinton made a textbook appeal to the Democratic Party of old: working-class white Americans, union members, and senior citizens. Obama, however, picked up on the physical and emotional exhaustion many Americans felt after the bitterly partisan Bush and Clinton years, and built a new Democratic coalition among young, educated, and independent voters.

Obama had been to 30 states to campaign for fellow Democrats in 2006, and developed a keen sense of the country's mood, analysts said. Clinton, who was obliged to concentrate on her own reelection in New York, traveled to only 14 states to campaign for fellow Democrats in 2006, and did not pick up on the direction the country was headed politically, they said.

"They didn't understand how much politics has changed since the 1990s. They were slow to use the Internet and the new media. Their understanding of the new coalition was imperfect," said Simon Rosenberg, president of the New Democratic Network and a veteran of Bill Clinton's 1992 campaign.

The other, in Wired, talks about why Obama won:

Ever since the internet propelled Howard Dean's campaign to national importance in 2004, observers have expected the web would soon play a pivotal role in electing a president. As Obama makes history by becoming the first African-American presumptive presidential nominee, his campaign is also the first to fulfill that long-anticipated internet promise. With an enormous internet-driven donor base of 1.5 million people, more than 500,000 of whom have accounts on Obama's social networking website, Obama is the first internet candidate to win mainstream success. His online supporters have created more than 30,000 events to promote his candidacy, some of which are still underway in the last primary states of Montana and South Dakota.

"It's impossible to imagine Barack Obama's rise without the modern methods that his campaign used to organize itself, particularly around the internet," says Simon Rosenberg, president and founder of the non-profit think tank the New Democratic Network. "This really was the most successful campaign of the 21st century."

"This is what happens is when you have a charismatic candidate, and you organize on a scale not seen before," he adds. "Literally, the size and scale of this is unprecedented in American political history, and it wouldn't have been possible without the money, and passion, and support of millions of American people."

The campaign came up with a number of innovations on the internet. It used wikis -- online collaborative software -- to coordinate and churn out precinct captains in both California and Texas. And it created a counter-viral e-mail campaign to combat the anonymous e-mail smears that question his religious faith and patriotism. It set up policy pages that solicited ideas from supporters, and at one point, the campaign solicited letters from supporters over the internet to lobby the undecided superdelegates.

And Obama's campaign constantly updated its YouTube channel to keep its supporters around the country up to speed on his latest speeches.

Obama's campaign spent significant resources on physical offices in battleground states. But those efforts often came to follow the informal infrastructure that his supporters built ahead of time by finding each other through my.barackobama.com and coordinating off-line to campaign for their candidate.

The most obvious area in which it led was online fund-raising. Just under half its record-level of $265 million raised so far came from donations of $200 or less, much of which flowed to the campaign through the internet. The Clinton campaign ended up tweaking its fund-raising approach after Obama's initial successes and began asking supporters for smaller amounts of money in online fund-raising drives following each primary victory.

In contrast to Obama's campaign, presumptive Republican presidential nominee John McCain has raised only $90.5 million during the same 2007 and 2008 period. Just over a third of his donations came from the $200-and-under crowd. Forty-two percent of it came through contributions at the maximum $2,000 level. For Obama, just under a quarter of his donations came from $2,000-level donations.

Obama's record fund raising enabled him to out-blast his chief rival through traditional television ads in battleground states during the Democratic primaries, as well as build out the physical infrastructure needed to organize volunteers.

But it was also savvy off-line campaigning that boosted the size of his online cadre of supporters, notes Rosenberg.

"One of the reasons that they have so many donors is that they were able to collect millions and millions of names through their rallies," he says, referring to Obama's stadium-sized political events, one of which took place tonight at the Xcel Energy Center, where the Republican National Convention is scheduled to take place this summer. "It was all part of an ecosystem where they made it clear that they wanted supporters to be at the center of the campaign."

Each of these interesting articles visit themes we've been talking about here for years - the emergence of a new politics of the 21st century. I end this post with a long repost of an essay I wrote in early February right before Super Tuesday which offers a way of thinking about what this new people based model of politics Dean pioneered and Obama took to another level means. To me what we are seeing is the emergence of a virtuous cycle of participation, which I guess could be described as a political version of the network effect. But the key here is that what Obama, David Plouffe, Steve Hildebrand and others have done is to create a new and better model for how we organize our politics and advocacy, one that brings together on and off-line, and that is,simply, a much better model than the old 20th century tv-based broadcast model we all used for so long:

A Virtuous Cycle of Participation - Finally, Obama has one very powerful advantage in these final days that is hard to see and evaluate - the power of his virtual community across the country. We saw the power of this community with the truly extraordinary amount of money it raised for him in January. But equally important in these final days will be the virtual door knocking these millions of people will be doing - emails to their address books, actions on MySpace, Facebook and other social networking sites, text messages sent to friends, viral videos linked too, and comments left on blogs, newspapers and call in radio shows. It is no exaggeration to say that this million or so impassioned Obama supporters will reach tens of millions of voters in highly personal ways in the next few days, providing a messaging and personal validation of Obama that may be equal in weight to the final round of TV ads, free media and traditional grassroots methods.

All the way back in 2003, I wrote an essay about this new era of participation in politics that argued the new Dean campaign model was changing the way we had to imagine what a Presidential campaign was all about. In the 20th century, a Presidential campaign was about 30 second spots, tarmac hits and 200 kids in a headquarters. In the 21st century, the race for the Presidency would be about ten million people going to work each day, wired into the campaign through the campaign's site, through email, sms, social networking sites etc acting as full partners in the fight not just passive couch potatoes to be persuaded.

This is a very different model of politics. One begun by Dean but being taken to a whole other level by Obama. It puts people and their passion for a better nation at the core of politics. When used correctly, it creates a virtuous cycle of participation, where more and more people engage, take an action and bring others in, creating a self-perpetuating and dynamic network of support. It is also why the endorsements of entities with large, active virtual communities - Kerry.org, MoveOn - is so meaningful for Obama. He has created an on-line ecosystem that can quickly take advantage of the support of the millions of people now doing politics in this new 21st century way and exponentially grow his dynamic community of change.

The Democratic Party is one entire Presidential cycle ahead of the Republicans in adopting this new model, and I will argue it is simply not possible for the Republican nominee to catch up this year. Too much experimentation, too much trial and error goes into inventing this new model for it to be easily and quickly adapted. It has to be invented, not adapted. I'm sure the GOP will catch up over time, but this year year the only GOP candidate who has taken this new model seriously has been Ron Paul - and they have paid the price. Obama raised almost as much money in January of this year as John McCain raised in all of 2007. Democrats are raising much more money across the board, seeing historic levels of voter turnout, increased Party registrations and millions more working along side with the campaigns - all of which is creating an extraordinary virtuous cycle of participation that continues to grow the number getting engaged in politics as never before. While there can be little doubt that anger towards Bush and disapointment with his government is a driving force behind this, the key takeaway is that the adoption of this new politics by Democrats allowed the Party to take advantage of this tidal wave in unprecedented ways, and will be one of the Democratic Party's most significant advantages going into the fall elections.

Much attention has been given to the money raised by this Obama network. Much more needs to be given to the power of it to deliver message, provide personal validation to friends, neighbors, colleagues and peers in ways so powerful, and ways never seen before in American history. I have no doubt that it has been the campaign's ability to foster and channel the passion of his supporters - creating a vrituous cycle of particpation - into an unprecedented national network - helping amplify and reinforce the power of Obama's argument - that is playing a critical role in Obama's closing the gap with Clinton in these final exciting and dramatic days before Super Tuesday.

The challenge for McCain of course is that he has yet to even begins experimenting with this people based model, and is, at this point, not in a position to catch up. As one begins to handicap the fall election this yawning gap in models between the two campaigns will emerge as one of the greatest differences between the a new and dynamic 21st century politics and what I think will be seen as a last gasp of an old - and failed - 20th century politics.

More participation

Eli Saslow's article from the Washington Post shows that Democrats are bringing many more new voters into the process than Republicans, validating our argument that Democrats have the lead in what we call the virtuous cycle of participation. From the article:

The past seven states to hold primaries registered more than 1 million new Democratic voters; Republican numbers mainly ebbed or stagnated. North Carolina and Indiana, which will hold their presidential primaries on May 6, are reporting a swell of new Democrats that triples the surge in registrations before the 2004 primary.

The contest between Sens. Hillary Rodham Clinton and Barack Obama has engaged enough new voters to change the political makeup of the country, experts say. The next several months -- and the general election in November -- will reveal the extent of the shift. Is it a temporary increase in interest resulting from a close election between historic candidates? Or is it a seismic swing in party realignment that foretells the end of the red-blue stalemate?

Fund race and the virtuous cycle

New fundraising numbers further emphasize the advantage Democrats have in what we call the virtuous cycle of participation. From CNN:

John McCain raised around $11 million last month, according to federal filings released this week - about one-third the sum raised by Hillary Clinton, a fifth of Barack Obama's February haul, and slightly less than he'd raised in January as a primary candidate. 

The overall gap between the three senators also increased: McCain has now raised just over $60 million, compared with Clinton's $156 million and Obama's $194 million.

$55 million and the emergence of "a virtuous cycle of participation"

Travis touches on this issue in his post, but on this day that Barack Obama announced that he raised $11m more last month than any candidate in the history of politics, I wanted to revisit this theme again. For the story here is not just about money, but the emergence of a new 21st century people-driven politics.

Pete and I talk about the emergence of what we call a "new politics" in our "50 Year Strategy" essay, and in a piece I wrote right before Super Tuesday I talked about the explosion of money, voting and volunteering all coming together in "a virtuous cycle of participation."

Here is the heart of it:

A Virtuous Cycle of Participation - Finally, Obama has one very powerful advantage in these final days that is hard to see and evaluate - the power of his virtual community across the country. We saw the power of this community with the truly extraordinary amount of money it raised for him in January. But equally important in these final days will be the virtual door knocking these millions of people will be doing - emails to their address books, actions on MySpace, Facebook and other social networking sites, text messages sent to friends, viral videos linked too, and comments left on blogs, newspapers and call in radio shows. It is no exaggeration to say that this million or so impassioned Obama supporters will reach tens of millions of voters in highly personal ways in the next few days, providing a messaging and personal validation of Obama that may be equal in weight to the final round of TV ads, free media and traditional grassroots methods.

All the way back in 2003, I wrote an essay about this new era of participation in politics that argued the new Dean campaign model was changing the way we had to imagine what a Presidential campaign was all about. In the 20th century, a Presidential campaign was about 30 second spots, tarmac hits and 200 kids in a headquarters. In the 21st century, the race for the Presidency would be about ten million people going to work each day, wired into the campaign through the campaign's site, through email, sms, social networking sites etc acting as full partners in the fight not just passive couch potatoes to be persuaded.

This is a very different model of politics. One begun by Dean but being taken to a whole other level by Obama. It puts people and their passion for a better nation at the core of politics. When used correctly, it creates a virtuous cycle of participation, where more and more people engage, take an action and bring others in, creating a self-perpetuating and dynamic network of support. It is also why the endorsements of entities with large, active virtual communities - Kerry.org, MoveOn - is so meaningful for Obama. He has created an on-line ecosystem that can quickly take advantage of the support of the millions of people now doing politics in this new 21st century way and exponentially grow his dynamic community of change.

The Democratic Party is one entire Presidential cycle ahead of the Republicans in adopting this new model, and I will argue it is simply not possible for the Republican nominee to catch up this year. Too much experimentation, too much trial and error goes into inventing this new model for it to be easily and quickly adapted. It has to be invented, not adapted. I'm sure the GOP will catch up over time, but this year year the only GOP candidate who has taken this new model seriously has been Ron Paul - and they have paid the price. Obama raised almost as much money in January of this year as John McCain raised in all of 2007. Democrats are raising much more money across the board, seeing historic levels of voter turnout, increased Party registrations and millions more working along side with the campaigns - all of which is creating an extraordinary virtuous cycle of participation that continues to grow the number getting engaged in politics as never before. While there can be little doubt that anger towards Bush and disapointment with his government is a driving force behind this, the key takeaway is that the adoption of this new politics by Democrats allowed the Party to take advantage of this tidal wave in unprecedented ways, and will be one of the Democratic Party's most significant advantages going into the fall elections.

Much attention has been given to the money raised by this Obama network. Much more needs to be given to the power of it to deliver message, provide personal validation to friends, neighbors, colleagues and peers in ways so powerful, and ways never seen before in American history. I have no doubt that it has been the campaign's ability to foster and channel the passion of his supporters - creating a vrituous cycle of particpation - into an unprecedented national network - helping amplify and reinforce the power of Obama's argument - that is playing a critical role in Obama's closing the gap with Clinton in these final exciting and dramatic days before Super Tuesday.

The Virtuous Cycle of Participation

It is a phrase that finds itself being uttered by Senator Hillary Clinton in debates and speeches so much that her audience concurrently recites it: "Join us in this campaign. Go to www.hillaryclinton.com." And it is significant because it shows at least an acknowledgement of what has been going on in the way politics is oriented.

There are the top-down campaigns, which, as Simon has said, are characterized by the 30-second ad, the stop on the tarmac, and the 200 volunteers at headquarters; and then there are the bottom-up campaigns, characterized by new tools that allow organizations to be decentralized in key ways to maximize its reach.

Each is enabled and defined - to various degrees - by what Simon has described as the virtuous cycle of participation.

Tim Dickinson's fantastic piece in Rolling Stone, "The Machinery of Hope", details what this cycle looks like through the lense of the Obama campaign. Essentially, people sign up to get involved and find themselves empowered to take leadership roles by using new tools available to them on-line. Then they bring in more people. That leads to more money. What you see in the end is a larger, stronger organization, particularly at the ground level. As Simon says in the piece:

"That's the magic of what they've done," says Simon Rosenberg, president of the Democratic think tank NDN. "They've married the incredibly powerful online community they built with real on-the-ground field operations. We've never seen anything like this before in American political history."

It's true. All we have to build on is the Dean legacy, which proved to be quite an innovative force in and of itself in 2004. Before I get ahead of myself let me be clear: any candidate of any party can take this approach. In fact, as Joe Trippi said at a recent NDN event, the Dean campaign found its inspiration from John McCain's race in 2000. Furthermore, what about Ron Paul!

Yet look at where we are. Thus far in the 2008 presidential campaign especially, you see organizations being built, funded and strengthened by this cycle of participation. Average citizens are brought into the process in ways we've never seen before. Yet the Democrats are the ones benefiting the most. They have consistently seen record turnout, with single candidates gaining more support in certain states than the GOP candidates combined. You also see a shift in party ID. Then there's the money. This is too simple. Barack Obama: $55 million. Hillary Clinton: $35 million. John McCain: $12 million? And that’s from February alone.

So it is clear that the Democrats on the whole are much better aligned with this politics. Some candidates have some catching up to do, though. Jose Antonio Vargas touched on this in his piece from the Washington Post, quoting Simon saying:

"The Clinton campaign missed the zeitgeist of the moment," Rosenberg says, "and they underestimated the possible reach of Obama's support, and they're paying for it."

While he focused more on the Democratic candidates instead of politics as a whole, David Brooks could be right in saying that we are at a defining moment. Applying the cycle of participation as an indictor of who heads into that moment the strongest, I'd say the advantage goes to the Democrats. And they aren’t stopping while ahead. Remember: “Go to www.hillaryclinton.com”...

Both sides go on to March 4th

Well, what we now know is that both sides will be going on without an actual declared winner till at least March 4th, perhaps longer.

While McCain did well last night, his opponents won a majority of the states in play and I think did well enough to go on through at least March 4th. So on the GOP side we now have a 3 man race, with McCain a wobbly, broke and unlikely frontrunner. The Arizona Senator is now in a precarious position as any loss could end up delivering a terrible blow to his campaign, and we saw last night he is leading but not yet consolidating. There is more drama left on the GOP side.

On the Democratic side we now enter the 3rd phase of the nominating process, the post Feb 5th through March 4th phase. This phase has Clinton and Obama essentially even in the national polls, close in delegates, both deploying strong strategies and issue arguments that have allowed them to win diverse coalitions in all regions of the country.

At this point what may be the greatest difference between them is the far superior Obama virtual network that has become the most powerful and most modern grassroots campaign in Democratic Party history. This people powered political organization was tested and produced on Feb 5th, but will be even more dramatically tested now. Will it continue to produce the money it has this past month? Will it begin to put dramatic pressure on undecided super-delegates and elected officials to choose Obama? Will the campaign challenge its supporters to step up and not just give but play an unprecedented advocacy role, hitting their social networks across the country, matching through their incredible passion the power of the TV ads, to keep creating what I called the other day "a virtuous cycle of participation?" Will this campaign really become not about Barack but about them? And can Hillary match?

Calling Joe Rospars.....

Update: Chris Cillizza has a new story on the Clinton's loaning their campaign $5 million. It is worth a read.

Obama closing the gap, reinventing politics along the way

Looking at various polls the other day I speculated that the Democratic race could end up even on Super Tuesday. The new Gallup track now has the race 44% Clinton, Obama 41%. On Jan 20th it was 48% Clinton, 28% Obama. The most interesting stat in the report is that more Edwards voting are breaking to Obama than Clinton. If these numbers are true what is most important to note is that movement is two way - Clinton is dropping while Obama is rising.

We will never know exactly what happened in these last few weeks to change the race so dramatically. It was some combination of the angry Clinton tactics, Obama's huge South Carolina win, the Camelot endorsement, the powerful set of other endorsements (well used by the Obama campaign) and a modification of the Obama strategy itself. And something else not well understood - the power of millions of people fighting hard, in new and unprecedented ways with new dynamic new tools - to make the case for their cause.

Perhaps Hillary's very strong debate performance on Thursday will blunt some of this momentum. But for now it sure looks like we head into Super Tuesday dead even. Let's look a little deeper at why:

The Power of Camelot - The Camelot endorsement has been particularly powerful. It gave the Obama a way to mount a frontal assault on the very effective 3 part Clinton strategy of women, Hispanics and tradional Democrats. The Kennedy name of course plays very well with traditional Democrats. The name has great resonance in the older Hispanic community, where Clinton was doing particularly well. And for younger Hispanics, particularly the immigrants, Kennedy's strong championing of their case is well known. And women. Caroline Kennedy's ads, speech and just overall incredible presence simply has to be having an impact (a new Gallup report suggests Obama has moved a great deal with women in recent weeks). Remember that Obama doesn't need to win these groups, but he may now be able to successfully cut Clinton's margin in each category, something that could fundamentally alter the dynamic of the race. (For more on the battle for Hispanics click here.)

Hispanics, the Economy - There is also now mounting evidence that the Obama campaign is in the process of correcting two of their greatest strategic failings in the last few weeks - their lack of emphasis on Hispanics and the economy. On top of the Kennedy endorsement, Obama is traveling throughout heavy Hispanic regions now; did an excellent job making the case for immigration reform in Thursday's debate; has been better using his high profile Hispanic surrogates and has upped his Spanish language buy throughout the region. Whether it is enough to carve into Hillary's enormous margin with Hispanics - so critical in California - we will find out on Tuesday. But it is now clear Obama and his campaign are at least trying much harder to reach Hispanics than even just a few weeks ago.

I've been writing since Iowa that the Obama campaign's lack of emphasis on the middle class struggle was not easy to understand. I think it was the major reason they lost New Hampshire and allowed Clinton back into the race. Over the last few days you can see the Obama mesage evolving, becoming more about the core struggle of every day people, and with a much greater emphasis in his campaign now. In New Mexico yesterday he offered this new speech on the economy, one that is clearly an evolution from previous formulations.

A Virtuous Cycle of Participation - Finally, Obama has one very powerful advantage in these final days that is hard to see and evaluate - the power of his virtual community across the country. We saw the power of this community with the truly extraordinary amount of money it raised for him in January. But equally important in these final days will be the virtual door knocking these millions of people will be doing - emails to their address books, actions on MySpace, Facebook and other social networking sites, text messages sent to friends, viral videos linked too, and comments left on blogs, newspapers and call in radio shows. It is no exaggeration to say that this million or so impassioned Obama supporters will reach tens of millions of voters in highly personal ways in the next few days, providing a messaging and personal validation of Obama that may be equal in weight to the final round of TV ads, free media and traditional grassroots methods.

All the way back in 2003, I wrote an essay about this new era of participation in politics that argued the new Dean campaign model was changing the way we had to imagine what a Presidential campaign was all about. In the 20th century, a Presidential campaign was about 30 second spots, tarmac hits and 200 kids in a headquarters. In the 21st century, the race for the Presidency would be about ten million people going to work each day, wired into the campaign through the campaign's site, through email, sms, social networking sites etc acting as full partners in the fight not just passive couch potatoes to be persuaded.

This is a very different model of politics. One begun by Dean but being taken to a whole other level by Obama. It puts people and their passion for a better nation at the core of politics. When used correctly, it creates a virtuous cycle of participation, where more and more people engage, take an action and bring others in, creating a self-perpetuating and dynamic network of support. It is also why the endorsements of entities with large, active virtual communities - Kerry.org, MoveOn - is so meaningful for Obama. He has created an on-line ecosystem that can quickly take advantage of the support of the millions of people now doing politics in this new 21st century way and exponentially grow his dynamic community of change.

The Democratic Party is one entire Presidential cycle ahead of the Republicans in adopting this new model, and I will argue it is simply not possible for the Republican nominee to catch up this year. Too much experimentation, too much trial and error goes into inventing this new model for it to be easily and quickly adapted. It has to be invented, not adapted. I'm sure the GOP will catch up over time, but this year year the only GOP candidate who has taken this new model seriously has been Ron Paul - and they have paid the price. Obama raised almost as much money in January of this year as John McCain raised in all of 2007. Democrats are raising much more money across the board, seeing historic levels of voter turnout, increased Party registrations and millions more working along side with the campaigns - all of which is creating an extraordinary virtuous cycle of participation that continues to grow the number getting engaged in politics as never before. While there can be little doubt that anger towards Bush and disapointment with his government is a driving force behind this, the key takeaway is that the adoption of this new politics by Democrats allowed the Party to take advantage of this tidal wave in unprecedented ways, and will be one of the Democratic Party's most significant advantages going into the fall elections.

Much attention has been given to the money raised by this Obama network. Much more needs to be given to the power of it to deliver message, provide personal validation to friends, neighbors, colleagues and peers in ways so powerful, and ways never seen before in American history. I have no doubt that it has been the campaign's ability to foster and channel the passion of his supporters - creating a vrituous cycle of particpation - into an unprecedented national network - helping amplify and reinforce the power of Obama's argument - that is playing a critical role in Obama's closing the gap with Clinton in these final exciting and dramatic days before Super Tuesday.

Update: Not only did Obama receive the endorsement of the LA Times today, read by many Latinos in Southern California, he was endorsed enthusiastically by the largest Spanish language daily paper in the nation, the LA based L'Opinion. While the paper praised both Clinton and Obama, they singled out Obama's steadfast support for driver's licenses for undocumented immigrants - in contrast to Clinton's waffle on it this fall - as a major reason for the endorsement. How much impact these two endorsements will have in the coming days, and whether they will help him cut into her large lead with Hispanics could determine the outcome of the California primary - as the Rasmussen track has Obama now leading among white voters in the Golden State.

The Obama campaign continues to do things that one would have believed impossible a month ago. Receiving the endorsements of Camelot; of Oprah; of John Kerry and Bill Bradley; of Kathleen Sebelius the day after her giving the State of the Union response; the $32 million raised; the winning of the Iowa Caucus; and now, what I simply would not have believed possible, the endorsement of L'Opinion. Whether he wins or loses, Barack Obama has mounted a truly incredible campaign.

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