Political Technology

NDN in the News: Peter Leyden in the NYT Sunday Magazine and the San Francisco Chronicle

New Politics Institute Director Peter Leyden was featured in two major articles in the last few days.  The first was a San Francisco Chronicle preview of the role of bloggers at the 2007 California Democratic Party Convetion and the second, Matt Bai's piece in the NYT Sunday Magazine entitled "The Post-Money Era."  Excerpts from the articles and links are below.

Bloggers Descend On Dems' Gathering

(04-28) 04:00 PDT San Diego -- When Democrats gathered at their candidate-rich California state convention five years ago, a lone blogger from Berkeley was the first, and only, one of his kind to apply for media credentials to cover the events.

Today, an army has arrived in the wake of Markos Moulitsas Zúniga, founder of the Daily Kos -- one of the nation's most highly trafficked Web logs, which boasts about 600,000 daily readers.

This year, a record 50 Internet-publication bloggers will join the estimated 400 credentialed "mainstream" media in the press room to track the goings-on of seven Democratic presidential candidates and 2,100 California party delegates this weekend.

And those numbers don't count the estimated dozens of mainstream media journalists who will be blogging for major newspapers or the unknown numbers of delegates who will be producing their own running commentary of the convention.

"What this is doing is blowing apart the old calculus for who gets to come to the party and who doesn't," says Peter Leyden, director of the San Francisco-based New Politics Institute, a think tank that tracks the intersection of the Internet and politics.

With the 2008 presidential election just 556 days away, political parties and candidates understand that bloggers have become a critical part of the commentary on political developments "on a scale that is absolutely astounding," he said.

"Many of them have passionate followers, people who are crazy about politics," Leyden said. "And if you legitimize them, and bring them into inner circles ... they will get a huge new segment of folks energized that aren't necessarily reading newspapers and aren't involved in politics..."

Read the entire article here... 

The Post-Money Era

By Matt Bai 

“...The need for money is probably going to reach some diminishing return, and it’s probably going to be a pretty low ceiling, compared to past campaigns,” predicts Peter Leyden, president of the left-leaning New Politics Institute. In other words, the emerging high-tech marketplace may yet bring us closer to what decades of federal campaign regulations have failed to achieve: a day when candidates can afford to spend less time obsessing over the constant need for cash and more time concerned with the currency of their ideas.

Read the entire article here...

NPI Event: 5/2/07 The Exploding World of Political Web Video

From the Macaca moment in the Virgina Senate race to a series of Presidential candidate announcements, web video has caught the attention of the established political world because it is now seriously impacting politics. This new tool is creating a wave of innovation that promises even more impact in the coming cycle. I invite you to join the New Politics Institute for a special event on this exploding world of political web video, including:

Joe Trippi, former campaign manager for Howard Dean’s 2004 presidential bid, and now working for John Edward’s presidential campaign, on how the presidential campaigns can expect to use web video.

Karina Newton, Director of New Media, Office of Speaker Pelosi, on how web video is being used for governing.

Dan Manatt, founder and executive producer for PoliticsTV.com, on how any organization can immediately start using web video.

Phil de Vellis, aka ParkRidge47, an important political web video innovator, on how progressives can use the new tools to make powerful, political content.

NPI recently released an innovative “video report” that laid out a dozen categories of web video already affecting politics – from gotcha videos to video chat to flash animation to longer web features.  The event will build off that overview and bring together some of the political pioneers in this web video space to talk about what they are learning about the most effective strategies and the most promising opportunities.  You should also make sure to read Julie Bergman-Sender's NPI paper Viral Video in Politics: Case Studies on Creating Compelling Video.

As always, the event is free and lunch will be provided. Video of the event will be posted on our site for those who cannot make it or are out of town. Please RSVP if you can come, and in the spirit of the new medium, feel free to spread the word.

The Exploding World of Political Web Video
Wednesday, May 2nd
12:00PM - lunch will be served
Phoenix Park Hotel
520 North Capital Street NW, Washington DC

For more information or to RSVP you can contact: Tracy Leaman, 202-842-7213, or tleaman@ndn.org

Best,

Peter Leyden 

Director of the New Politics Institute

This event is part of the Re-imagining Video series presented by the New Politics Institute, a think tank helping progressives master today’s transformation of politics due to the rapid changes in technology, media and the demographic makeup of America. NPI is building a working network of top technology, media, and demographic professionals who want to help move best practices and new innovations into progressive politics. We are developing a body of useful reports that can be found at: http://www.newpolitics.net.

Social Networking Makes the Move to Mobile Tech

At NDN and NPI we've been making the arguement for a while that the next big thing is mobile technology.  If you haven't seen it, Tim Chambers' report Mobile Media in 21st Century Politics is an excellent way to get up-to-speed on how ever more powerful mobile phones and other mobile devices are changing our world.

The facts on the ground are backing us up.  Today's NYT profiles the proliferation of applications for mobile devices:

The social networking phenomenon is leaving the confines of the personal computer. Powerful new mobile devices are allowing people to send round-the-clock updates about their vacations, their moods or their latest haircut.

New online services, with names like Twitter, Radar and Jaiku, hope people will use their ever-present gadget to share (or, inevitably, to overshare) the details of their lives in the same way they have become accustomed to doing on Web sites like MySpace.

Unlike the older networking sites, which are still largely used on PCs, these new phone-oriented services are bringing the burgeoning culture of exhibitionism to more exotic and more personal locations. They are also contributing to the general barrage of white noise and information overload — something that even some participants say they feel ambivalent about.

But such services have the same addictive appeal for young people as BlackBerrys do for busy professionals, said Howard Hartenbaum, a partner at the venture capital firm Draper Richards, which is an investor in Kyte.

“Kids want to be connected to their friends at all times,” Mr. Hartenbaum said. “They can’t do that when you turn off the computer.”

Central to the technology of Kyte and similar services is the marriage of mobile phones and the Web. Users download Kyte software for their phones at www.kyte.tv and can send their photos and videos — however grainy — from the phone to their online Kyte “channel.”

Vudu: yet another assault on traditional TV

The Times ran a very good piece today on a new company, Vudu.  It is one more story of many on how TV, and video, is being re-imagined:

Vudu, if all goes as planned, hopes to turn America’s televisions into limitless multiplexes, providing instant gratification for movie buffs. It has built a small Internet-ready movie box that connects to the television and allows couch potatoes to rent or buy any of the 5,000 films now in Vudu’s growing collection. The box’s biggest asset is raw speed: the company says the films will begin playing immediately after a customer makes a selection.

If Vudu succeeds, it may mean goodbye to laborious computer downloads, sticky-floored movie theaters and cable companies’ much narrower video-on-demand offerings. It may even mean a fond farewell to the DVD itself — the profit engine of the film industry for the last decade. “Other forms of movie distribution are going to look silly and uncompetitive by comparison,” Mr. Miranz asserts...

and

“The first time I ever saw TiVo was an a-ha moment, and this was the same thing,” says Jim Wuthrich, a senior executive with Warner Brothers Home Entertainment Group. “It [Vudu] looks fairly sexy and inviting. This is going to pull people in.”

VUDU is arriving at a time of rapid change in the entertainment and media landscapes. This year, for the first time, a majority of American homes will have a broadband connection to the Web, according to iSuppli, a research firm. That benchmark has reshuffled the cards in the media and entertainment industries.

With versatile data pipes now reaching into most homes, the deep thinkers in Hollywood and Silicon Valley say they believe that television shows and movies — just like e-mail, Web pages, songs and albums — will one day be cheaply and efficiently imported into the home.

The question is when.

For all of their confidence, the new ventures now crowding the digital video launching pad look, if anything, a tad sickly. YouTube, which Google bought last year for $1.65 billion, is an exception: it has attracted millions of users fanatical about watching bite-sized video clips...

The whole piece is worth reading.  Feel free to learn more about our work on the changing media landscape at www.newpolitics.net.

NPI Event: 5/2/07 The Exploding World of Political Web Video

From the Macaca moment in the Virgina Senate race to a series of Presidential candidate announcements, web video has caught the attention of the established political world because it is now seriously impacting politics. This new tool is creating a wave of innovation that promises even more impact in the coming cycle. I invite you to join the New Politics Institute for a special event on this exploding world of political web video, including:

Joe Trippi, former campaign manager for Howard Dean’s 2004 presidential bid, and now working for John Edward’s presidential campaign, on how the presidential campaigns can expect to use web video.

Karina Newton, Director of New Media, Office of Speaker Pelosi, on how web video is being used for governing.

Dan Manatt, founder and executive producer for PoliticsTV.com, on how any organization can immediately start using web video.

Phil de Vellis, aka ParkRidge47, an important political web video innovator, on how progressives can use the new tools to make powerful, political content.

NPI recently released an innovative “video report” that laid out a dozen categories of web video already affecting politics – from gotcha videos to video chat to flash animation to longer web features.  The event will build off that overview and bring together some of the political pioneers in this web video space to talk about what they are learning about the most effective strategies and the most promising opportunities.  You should also make sure to read Julie Bergman-Sender's NPI paper Viral Video in Politics: Case Studies on Creating Compelling Video.

As always, the event is free and lunch will be provided. Video of the event will be posted on our site for those who cannot make it or are out of town. Please RSVP if you can come, and in the spirit of the new medium, feel free to spread the word.

The Exploding World of Political Web Video
Wednesday, May 2nd
12:00PM - lunch will be served
Phoenix Park Hotel
520 North Capital Street NW, Washington DC

For more information or to RSVP you can contact: Tracy Leaman, 202-842-7213, or tleaman@ndn.org

Best,

Peter Leyden 

Director of the New Politics Institute

This event is part of the Re-imagining Video series presented by the New Politics Institute, a think tank helping progressives master today’s transformation of politics due to the rapid changes in technology, media and the demographic makeup of America. NPI is building a working network of top technology, media, and demographic professionals who want to help move best practices and new innovations into progressive politics. We are developing a body of useful reports that can be found at: http://www.newpoltiics.net.

YearlyKos Event Tonight in Washington, DC

If you're in Washington, you should definitely check out the YearlyKos 2007 Convention grassroots fundraiser tonight at the Mott House from 6:30-9:00 on Capitol Hill.  Info below:

Join Sen. Feingold, Rep. Brad Miller, Rep. John Hall, Rep. Jerry McNerney and support YearlyKos in DC

Join... Senator Russ Feingold
Rep. Brad Miller
Rep. John Hall
Rep. Jerry McNerney
YearlyKos Convention Executive Director Gina Cooper

...activists, organizers and on-lookers as we drink, laugh and carouse liberally to celebrate the progressive blogging community and prepare for the 2007 YearlyKos Convention at a grassroots fundraiser...

Washington, DC on April 17, 6:30 - 9:00 PM,
at the Stewart Mott House at 122 Maryland Ave., NE

...(at the corner of Maryland Avenue & Constitution Avenue.) It's about as close to the Capitol as you can get without being elected, a few blocks from Union Station & Metro. Best of all, you don't have to be a lobbyist or even a Republican to afford it. We are asking for a minimum donation of $35 per person. Light snacks and soft drinks will be available. A modest donation will be asked for beer & wine. Parking is hard to come by in the immediate vicinity but should be available on the street within a few blocks or at Union Station.

Nielsen to track video "wherever it goes"

Another sign of how video and television are being transformed:

Television networks like ESPN, CBS and CNN have complained for years that out-of-home viewing was not counted because they are generally paid by advertisers only for the viewers counted by Nielsen. The move by Nielsen is a step in the rating company’s larger plan to measure television viewing everywhere it occurs, whether on televisions, computers and mobile devices.

“Nielsen has a mandate to follow the video wherever it goes,” said Sara Erichson, executive vice president for client services at Nielsen Media Research North American, a unit of the Nielsen Company. “A lot of where video is going is outside the home.”

The ratings will be calculated using cellphone tracking devices that recognize programs by sounds. The cellphone will be provided free to 4,700 participants, who will be paid a small fee each month. The participants pay their own cellphone bills. Integrated Media Measurement has recruited 3,000 people who are in six cities — New York, Los Angeles, Miami, Chicago, Denver and Houston — and Nielsen will recruit 1,700 others, aiming for them to be demographically representative...

The appearance of search ads in 2008 campaigns

Google someone in politics and you’re likely to see something similar to this: an official website, a link to a Wikipedia entry about them, and few (if any) sponsored links to the right or at the top. That seems to be the standard, except in the case of the average 2008 presidential candidate, who, with search ads, brings you to see what they want you to see.

Below are examples of what search ads are doing for two candidates with a good internet presence:

  1. Google Hillary Clinton and the first site that comes up is "HillaryClinton.com" with sub-links of the site that would take you to the "About" section. On the right side, where the paid links are, the first link is to "Clinton on YouTube." Below that? "Barack Obama in 2008."
  2. Google John McCain and the first site that comes up is John McCain’s Senate website. Above the news, highlighted in yellow, is another paid link, "John McCain 2008." To the right? "Mitt Romney in 2008" and a site that comes up on all of the Google searches for GOP candidates who have declared (as well as Hillary Clinton) "JoinRudy2008"

What does this mean? Why is this important? Well, like our New Politics Institute says:

"If the Internet is a new media like broadcast television in the 1960s, then search is the TV Guide of this era, the way to find all the content, and paid search is the most powerful and effective way to advertise."

As noted in the examples above, search ads are becoming increasingly helpful. For candidates and organizations who want their voices and issues made readily available to the general public, or a more targeted audience, search ads are an easy way to go. As our report mentions, it only makes sense for those in politics to utilize what search has to offer, especially since millions of Americans continue to be exposed to new tools allowing them to be involved.

At this point, it seems like most search ads will be dedicated to inform people about the various candidates and sometimes their opponents; but it is encouraging to see that the advice of NPI is paying off, as campaigns are incorporating this tool into their overall internet strategy.

(I'll be updating this post as the campaign progresses.)

For more information on NDN's coverage of the 2008 Presidential election, click here.

MoveOn and more on how the internet is changing politics

Tonight MoveOn attempts a rather remarkable thing - a virtual townhall meeting with the Democratic Presidential candidates.   You can participate or learn more at www.moveon.org.

Additionally, the Boston Globe's Rick Klein has a must read piece on the meaning of the Democratic Presidential candidates huge 1st quarter fundraising advantage. It starts:

WASHINGTON -- Democrats appear to have erased the decades-long Republican edge in campaign fund-raising, building a network of well-off donors that rivals that of the GOP -- and that recently has generated more cash.

In dwarfing the sums raised by Republicans in the first three months of this year, Democratic presidential candidates capitalized on growing support from upper-income professionals. While higher-earning households overwhelmingly favored Republicans as recently as the start of President Bush's first term, the gap has narrowed to 4 percentage points among voters with annual household incomes of more than $100,000, according to the Pew Research Center's latest polls.

Democrats' recent fund-raising success challenges the traditional assumption of the Republican Party enjoying a reliable financial advantage -- and points to the outlines of a new Democratic coalition that could change the nation's political dynamics in 2008 and beyond, according to campaign finance specialists.

"It's a whole new world," said Chris Lehane, a Democratic consultant who was a top adviser to Vice President Al Gore, who was out spent by more than $65 million by Bush in the 2000 election. "To call it revolutionary is not a stretch. It is a game-changer."

The shift leaves Democrats confident that for the foreseeable future they will be able to compete dollar-for-dollar with Republicans, after decades of expecting to be outspent. By reaching a new crop of contributors -- largely through the Internet -- Democrats have tapped into a potentially powerful army of higher-income and better-educated voters who are increasingly aligning themselves with Democratic values, according to polls and demographic data.

As recently as 2002, 45 percent of voters with annual household incomes of more than $100,000 identified themselves as Republicans, while just 28 percent said they were Democrats, Pew polls found. But Pew's 2007 polling shows that gap closing to a 33-29 GOP advantage, with most former Republicans now calling themselves independents.

Just as working-class voters have been drawn to the GOP because of the party's emphasis on traditional values, many higher-income, higher-educated voters who once favored Republicans over tax policy have been moving toward the Democrats because of more liberal stands on social issues and a more internationalist perspective on foreign policy.

Those trends powered voting shifts toward Democrats in the suburbs in last year's congressional elections, where widespread dissatisfaction with the Iraq war and the Bush administration gave Democrats control of Congress for the first time in a dozen years.

"We're going through a period of transformational change," said Alan Solomont , a veteran Boston-based Democratic fund-raiser who is working on the presidential campaign of Senator Barack Obama of Illinois. "Business folks -- not ideologues, but entrepreneurs, new economy workers, venture capitalists -- are [looking at Republicans and] saying, 'This is not how I want my government represented around the world.' "

Throughout recent history, Republicans have been able to count on greater financial resources than Democrats, with an immense fund-raising operation that relied on big business and wealthy individual backers. Many observers predicted that the gap would grow wider in the wake of the 2002 McCain-Feingold campaign-finance reform act, since Democrats had long relied on labor unions' unlimited "soft money" donations, which the 2002 law banned.

But Democrat John F. Kerry surpassed fund-raising expectations in his 2004 presidential campaign, bringing in $253.9 million, just $38 million less than President Bush, according to the Center for Responsive Politics. Democrats built on that trend in last year's mid-term congressional elections, with the party's House and Senate campaign committees pulling to within $7 million of their Republican counterparts.

In the first three months of this year, Democratic presidential candidates blew past Republicans, raising a total of $78 million compared to only $52 million for Republicans. Two Democrats -- Obama and Senator Hillary Clinton of New York -- surpassed $25 million apiece; the leading Republican fund-raiser -- former governor Mitt Romney -- hauled in $23 million.

"Clearly we've had more success with people who named themselves independents and moderate Republicans," said Hassan Nemazee , a New York-based fund-raiser for Clinton and the Democratic Senatorial Campaign Committee. "We're able to pick into areas where we haven't been able to in the past."

On one level, the tremendous amount of cash flowing to Democrats is a measure of Democratic excitement about 2008. Energy translates into campaign dollars, particularly with online tools making political donations the equivalent of civic activism.

While much credit is given to the Democrats' extensive efforts to use the Internet to raise money, no fund-raising tool can be effective unless potential donors have the resources to give to a party or cause. There, Democrats are encountering a political landscape that is vastly different than it was just two years ago, when some conservatives boasted of building a permanent Republican majority in the United States...

The Emerging Political Agenda from the Bottom Up

The bar just keeps getting higher when it comes to all the innovative ways new tools are being used in politics, and now, government. I’m referring to two very recent developments where average people are given opportunities to contribute their own ideas on what to  do about issues for a candidate, and for a sitting governor.

The first is Obama’s new feature on his campaign website where he gives people the opportunity to submit their ideas about what to do about the national health care problem. The ideas, and the supportive contributions, can take many forms: a written idea blurb, a written personal story, a video that sheds light on the issue, or a recorded audio message that people can  make with any computer with a microphone, which is most decent ones. The audio contribution was something I had not seen done before. But taken all together, the package opportunity is different too.

This appears to be just the beginning of many other tool rollouts for Obama. Healthcare is just the first issues of many that will soon appear but also the website indicates that there will be opportunities to collaborate in other ways too. Collaboration, after all, is the essence of the new power of what is called Web 2.0.

Then there’s Deval Patrick’s morphed campaign site. The new governor of Massachusetts, who rode the new tools and much bottom-up energy to his election victory, is now trying to harness them in governing. His nascent attempt gives residents a chance to propose and support issues that the governor should take up and try to enact.

It’s very early days in both these efforts, but they are telegraphing a trend that is bound to pick up steam in the months ahead. If this country is truly going to take on the new challenges of the 21st century in effective ways, then people in politics will need to tap into the creativity and brainpower of millions of Americans who have been shut out of politics and governing – until now.

Peter Leyden  

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