New Progressive Politics

On Obama, Race and The End of The Southern Strategy

For the past several years NDN has been making an argument that for progressives to succeed in the coming century they would have to build a new majority coalition very different from the one FDR built in the 20th century. The nation has changed a great deal since the mid-20th century, as we’ve become more Southern and Western, suburban and exurban, Hispanic and Asian, immigrant and Spanish-speaking, more millennial and aging boomer and more digital age in our life and work habits than industrial age. 21st century progressive success would require building our politics around these new demographic realities.

Looking at the leadership of the Democratic Party today, there is cause for optimism on this score. The four leading Presidential candidates includes a mixed race Senator of African descent, an accomplished and powerful woman, a border state governor of Mexican descent and a populist from the new South. Harry Reid and Nancy Pelosi represent areas west of the Rockies. Taken together these leaders represent a very different kind of politics, a 21st century politics, for the Democrats.

But of all these great changes the one that may be most important today is the growth of what we call the “minority” population. When I was born in 1963 the country was almost 89 percent white, 10.5 percent African-American and less than 1 percent other. The racial construct of America was, and had been for over hundreds of years, a white-black, majority-minority construct, and for most of our history had been a pernicious and exploitive one. Of course the Civil Rights Movement (particularly the Civil Rights Act and Voting Rights Act) began to change our understanding of race around the time of my birth, but it was the Immigration Act of 1965 that changed the face of America. That act changed who would enter America, reorienting our new immigrant pool from Europe, as it had been for over 300 years, to Latin America and Asia. And America changed.

As the chart below shows, today America is 66 percent white and 33 percent "minority". While the African-American population has grown a bit, most of that increase has come from the recent historic wave of Asian and Hispanic immigrants. In my half a lifetime the “minority” population in the United States has tripled. When I was born one of out ten people walking around America were non-white. Today it is one out of three.

Chart

I think it is safe to say that America is going through the most profound demographic transformation in its long history. If current trends continue, America will be majority minority in my lifetime or soon thereafter. In a single lifetime we will have gone from a country made up largely of white Europeans to one that looks much more like the rest of the world.

If Senator Obama becomes the Democratic nominee this profound change will become something we all begin to discuss openly. Today the nation is having a big conversation about this change - whether it understands it or not - through our ongoing debate over immigration. While this debate has seen some of the most awful racist rhetoric and imagery since the days of Willie Horton, what should leave us all optimistic is that only 15 percent of the country is truly alarmed about the new wave of immigrants arriving in America. Consistently about 60 percent of the country says we need to leave all the undocumenteds here, indicating a pragmatic acceptance of the changes happening around our people and their families. Once again the uncommon wisdom of the common people appears to be prevailing here, and it is my hope, perhaps my prayer, that if Obama is the nominee American can begin to have a healthy and constructive discussion of our new population rather than what we have seen to date.

My final observation this morning is a point we focus on in our recent magazine article, The 50 Year Strategy. This election is the first post-Southern Strategy election since its early emergence in 1964. The Southern Strategy was the strategy used by Conservatives and the GOP to use race and other means to cleave the South from the Democrats. This strategy – welfare queens, Willie Horton, Reagan Democrats, tough on crime, an aggressive redistricting approach in 1990 – of course worked. It flipped the South (a base Democratic region since Thomas Jefferson’s day) to the GOP, giving them majorities in Congress and the Presidency. 20th century math and demography and politics dictated that without the South one could not have a majority in the US. But the arrival of a “new politics” of the 21st century – driven to a great degree by the new demographic realities of America - has changed this calculation, and has thankfully rendered the Southern Strategy and all its tools a relic of the 20th century. As Tom Schaller has noted, today the Democrats control both Houses of Congress without having a majority of southern Congressional seats, something never before achieved by the party of Jefferson, Jackson and Lyndon Johnson.

In our article we lay out what might become the next great majority strategy, one yet unnamed, that we believe may be used by the Democrats to build a durable 21st century majority. It will be built upon an America described above, and will embrace the new diversity of 21st century America at its core. At a strategic level, resistance to the new demographic reality is futile, which is why GOP leaders like George Bush, Ken Mehlman and even the Wall Street Journal’s editorial page (here and here) have railed against the GOP’s approach to immigration. They rightly understand that positioning their party against this new demography of America may render them as much a 20th century relic as the Southern Strategy itself.

Liberating American politics from the pernicious era of the Southern Strategy should be one the highest strategic priorities for left-of-center politics. Last night a powerful and thoughtful man emerged on the national stage who deeply understands - and is himself the embodiment of - the moral and political imperative of moving beyond this disappointing age. He appears to be summoning the courage, the vision, and the conviction to usher in a whole new – and better – era of politics for America. At its core this new politics will embrace diversity and difference rather than exploit it; at its core this new politics will be defined by hope and tolerance not fear and Tancredoism; at its core this new politics of tolerance is not just a requirement for a more just America here at home, but is a requirement if America is to reassert itself abroad in the much more globalized, multi-polar, interconnected, and open world of the 21st century.

And of course the arrival of this new post-Southern Strategy age of American politics will be accelerated by the extraordinary level of political participation of Millennials, the largest generation in American history, whose life experiences and values are much more Obama than Nixon.

Whatever happens in this campaign, the arrival of Barack Obama and his politics is a welcome development for our nation struggling to find its way in a new and challenging day.

Background on Millennials and young voters

Among the many things that happened last night in Iowa was a very high turnout of young voters. For the last several years NDN and its affiliate the New Politics Institute have been making the case that a new generation of young Americans known as the Millennial Generation was poised to make a tremendous impact on politics.

As background please visit the following resources:

The 50-Year Strategy:

This article lays out a grand strategy for how today's Democrats could build a lasting electoral majority and today's progressives could seize the new media, build off new constituencies like Hispanics and the millennial generation, and solve the urgent governing challenges of our times.

The Progressive Politics of the Millennial Generation:

In this report, we take a comprehensive look at almost all available surveys and polls that have tried to figure out the politics of this important new generation of young people born in the 1980s and 1990s. The cumulative evidence shows that this generation is overwhelmingly progressive and unusually engaged in politics. (Video of an event we did around this report can be found here.)

Politics of the Millennial Generation:

This survey examined in detail the attitudes and behavior of three American generations — the Millennials, Gen-X'ers, and Baby Boomers — and, within the Millennials, three sub-generations, Teen Millennials, Transitional Millennials, and Cusp Millennials. Together the three generations consist of Americans 13-54 years old who were born from 1952-1993.

New Tools: Leverage Social Networks:

The final memo of our 2007 New Tools Campaign lays out how the booming social networking websites like Facebook and MySpace can be used to do many of the old-fashioned fundamentals of politics: branding, voter registration, fundraising, volunteering and voter turnout.

The power of the youth vote last night

Much will be written about this over the next few days, and we will be releasing some of our work on young voters later this morning. But one thing to keep in mind is that young people were a major factor last night in a state that is much older than most and when college campus had not yet returned from winter break.

Be sure to check out our recent magazine article, The 50 Year Strategy, which makes the case that this new generation of young Americans will be the core of a new progressive majority. After last night it sure looks like this day may be coming sooner than we all expected.

The closing ads

Travis did a great job collecting up the final round of Iowa ads, which you can find here.  

What I found most interesting was how many ads ended with a direct to camera appeal, and that the Democrats ran almost no negative or comparative ads throughout the entire Iowa  campaign.  Political advertising is going through a big change.  More emphasis on authenticy, realness.  With somewhere between 25 and 40 percent of all voters next year likely to skip all TV commercials (due to DVRs) political TV is fighting hard to break through, connect, in an age of savvier viewers with many more media and information choices.

After the election tonight it is going to be worth spending time discussing what all this means for independent third party media in 2008.

Yepsen's take on the new Des Moines Register Poll

The final Des Moines Register Poll is out. It has the race with Obama 32%, Clinton 25% and Edwards 24%, and on the GOP side Huckabee 32%, Romney 26%, McCain 13% and Paul 9%. Respected Register columnist David Yepsen takes a closer look here.

Among the poll's more interesting findings is that the likely pool of caucus goers this year include a very high number of first time caucus goers and independents. If these projections hold it will be one more piece of evidence that there is a big partisan shift happening in the American electorate today, with the Democratic brand growing in strength, attracting many new voters while the GOP brand continues to weaken and lose support across the country.

There is no way read to this poll as anything but a big boost for Obama. While there have been many other polls out in the last few weeks, this poll will be widely read and seen in the state, and as Kos points out, was the most accurate poll in 2004. Unless something unexpected happens - always possible in this business - it sure looks like we will have at least 7 candidates going on to New Hampshire claiming momentum. Interestingly this 7 includes John McCain and Ron Paul, who are both fighting hard to make the next cut on the GOP side.

One of the new things to watch in the month ahead will be how the successful campaigns reach out and engage the millions who will be checking in for the first time as the race matures, goes to new states and essentially goes national. How the campaigns measure site traffic, donations, signups, etc will all become a new metric to be fought over in addition to the traditional metrics of endorsements, number of field offices and polls. Perhaps this is why the Obama campaign unvieled a new web site just a few days ago....

Update: In an important new column today, Road to Nowhere, David Brooks explores "the end of the conservative ascendency" theme we've been writing about for the last several years. He writes this about Mitt Romney:

But his biggest problem is a failure of imagination. Market research is a snapshot of the past. With his data-set mentality, Romney has chosen to model himself on a version of Republicanism that is receding into memory. As Walter Mondale was the last gasp of the fading New Deal coalition, Romney has turned himself into the last gasp of the Reagan coalition.

That coalition had its day, but it is shrinking now. The Republican Party is more unpopular than at any point in the past 40 years. Democrats have a 50 to 36 party identification advantage, the widest in a generation. The general public prefers Democratic approaches on health care, corruption, the economy and Iraq by double-digit margins. Republicans’ losses have come across the board, but the G.O.P. has been hemorrhaging support among independent voters. Surveys from the Pew Research Center and The Washington Post, Kaiser Foundation and Harvard University show that independents are moving away from the G.O.P. on social issues, globalization and the roles of religion and government.

If any Republican candidate is going to win this year, he will have to offer a new brand of Republicanism. But Romney has tied himself to the old brand. He is unresponsive to the middle-class anxiety that Huckabee is tapping into. He has forsaken the trans-partisan candor that McCain represents. Romney, the cautious consultant, is pivoting to stress his corporate competence, and is rebranding himself as an Obama-esque change agent, but he will never make the sort of daring break that independent voters will demand if they are going to give the G.O.P. another look.

The leaders of the Republican coalition know Romney will lose. But some would rather remain in control of a party that loses than lose control of a party that wins. Others haven’t yet suffered the agony of defeat, and so are not yet emotionally ready for the trauma of transformation. Others still simply don’t know which way to turn.

And so the burden of change will be thrust on primary voters over the next few weeks. Romney is a decent man with some good fiscal and economic policies. But in this race, he has run like a manager, not an entrepreneur. His triumph this month would mean a Democratic victory in November.

I Need a Hero

They say young people won't show up. They tell reporters young voters are just "icing on the cake." They remind candidates young people are the "elusive voter" who may come to rallies but can't be relied on to caucus. They even tell young voters to stay home because you are not "from" Iowa.

Some go on to say it's so difficult to get young people to the caucus that I might as well go searching for the Holy Grail instead. I have also been told I am chasing windmills by targeting young voters.

I ignore the naysayers and call young voters my heroes. I need you to do the same.

Young people showed up in 2004. They showed up in 2006. They will show up again on January 3rd, 2008 at caucus sites all over Iowa.

We know that if a candidate targets young people they will turnout. Young people are not any different than any other constituency group. You talk to us, we vote. You ignore us, we ignore you.

When the Young Voter PAC got word that the Iowa caucus date would be moved to when students were on winter break, we knew two things. One, we needed to help get students who may be away on break back to Iowa. Two, this would put a kink in the plans of Democratic candidates who have been targeting young people-those in school and those not in school-and that we couldn't let this stop the momentum in the campaigns of strong and historic young voter outreach.

What we didn't expect was candidates on "our team" telling young people that if they are not "from Iowa" that they should stay home. On some levels we knew why they were doing this, but no matter the political reason we knew it was wrong for Iowa and wrong for our nation to try and disenfranchise students.

We immediately wrote blog posts and press releases. We started a Facebook group to get the candidates to do the right thing by young voters and they did-all the major campaigns issued statements in support of students caucusing in Iowa. We decided we couldn't stop there.

We started a campaign telling young people to come back and caucus and asking those who are not eligible to caucus in Iowa to help support young voters by donating money to the cause.

Donors who support young voters stepped up. We bought a bunch of blog, Google and Facebook ads. We sent over 58,000 text messages and emails to registered Democrats, ages 18-35, in Iowa. We pulled together a corps of youth voting experts and young people caucusing to talk to reporters. We asked volunteers not eligible to caucus to come to Iowa so we can monitor some sites we know a lot of young people will show up at to make sure they don't get turned away at the door.

The requests for gas money and hotel rooms started to trickle in. At first the forms were a bit slow to come in, but as of today we are already up to over 150 young people coming back to caucus. The reasons for coming back to caucus are simply inspiring.

Never in my life have I felt like I have such a strong stake in the political process of America. I am an adamant supporter of my candidate and have never felt this strongly about a politician or candidate in my life. I see this election as being pivotal in American history, marking either the renewal of America in the eyes of the worlds or a continuing backward slide into ambiguity and a world of danger and fear.

Being a student at Grinnell gives me almost a once in a lifetime opportunity to be able to caucus in Iowa, and as Iowa usually sets the pace for the rest of the caucuses around the nation, I wouldn't want to miss it.

I want to play a role and have an influence on these elections. Being born in Argentina and recently receiving my U.S. citizenship, I want to take advantage of the opportunities I have been given. I don't want to regret not participating and then feel guilty that my preferred candidate was not elected.

All eyes are on Iowa. Which candidate will pull it out? What will a win mean for the rest of the primary schedule? Who will help pull the winner over the finish line?

I have a different question.

Why not be a hero?

Let's show them what we got. If you are eligible to caucus, come back. Be loud and stand proud at your caucus.

If you are watching this from another state and want to help out, donate today to the Young Voter PAC.

Whether you caucus or donate, know you are representing our generation, one that will change politics-who participates and who wins.

Reflecting on the success of Daily Kos and the netroots

In a post yesterday Markos reflects upon his site traffic since he began his blog in 2002. It is a remarkable post, as you can watch his traffic grow from month to month, to the point today where DailyKos has 16m pageviews a month, or 500-600k a day.

I first met Markos in the summer of 2003. The ever thoughtful writer Garance Franke-Ruta introduced us. At the time his early blog was getting 800k or so pageviews a month. By the time he spoke at a conference we did in SF in late 2003 it was 2m a month. By the time of our Annual Meeting in 2004, where Markos made what I believe was his first public appearance in Washington, it was 5m a month. And by the time Crashing the Gate was released in March of 2006 it was up to 22m a month (click here to read my foreword to CTG). Today the site traffic has leveled off to a still daunting 16m a month, and Markos has helped inspire many to get off the sidelines and into the arena, including Gina Cooper, the founder and visionary behind Netroots Nation (formerly YearlyKos), the most important annual gathering of emerging progressive leaders in the country.

The rise of sites like Daily Kos and the netroots has been one of the most significant developments in American politics in the early part of the 21st century. My friendship with Markos and his colleague Jerome Armstrong has been among the most rewarding and interesting of my long career in media and politics. The success of Daily Kos and other such blogs should leave no doubt that progressives and their allies the Democrats are in the midst of building a new and more competitive culture and movement, one much more suited to the emerging challenges of the 21st century than ever before. As Matt Bai rightly points out in his new book, this new movement is new, emergent, experimental and has made plenty of mistakes. But could any start up be any other way? While the 1990s in Silicon Valley gave us stinkers like Pets.com, it also created enduring and powerful companies that are still redefing our lives today. Periods of great institutional entrepreneurship and reinvention are by nature messy things. This period of progressive reinvention is no different.

For I can no think of no time of all my years in politics that what we know as left of center politics is as vibrant, innovative, dynamic, open and nascently strategic as it is today. With control of Congress and perhaps the Presidency in 2009, we will also see if this movement is ready to lead America at one of its most challenging junctures in its history (see our recent essay The 50 Year Strategy for more on this).

No matter where we go together next year I end this one with a hearty salute to the millions of Americans who have "gotten into the game" in recent years - giving money, volunteering, blogging, commenting, reading, engaging and voting in unprecedented numbers. At the end of the day it is my hope, my belief, perhaps my prayer that these new technology tools that have allowed private citizens like Markos - and millions more - to enter the great American debate in new and powerful ways will end leading the renewal of our mighty but wounded democracy in the years ahead, providing the ultimate antidote to the imperial age of Bush. While leaders like Markos have gotten plenty of attention, the power of blogs like Daily Kos is that they have become vehicles for millions to be connected to and participate in our democracy like never before, making our politics - I hope - ever more one "of the people, by the people, for the people." And for all this I end this year excited and hopeful about our nation and our politics in the critical year ahead.

Happy New Year....

Good Sunday reads

Four pieces today that visit various aspects of our work here at NDN, and are all worth reading to help make sense of the emerging politics of our day.

Matt Bai has a must read cover story in the Times magazine on the legacy of Clintonism.

The Post has a cover piece on the historic weakness of the GOP Presidential field.

NPI author Ruy Teixeira and his longtime collaborator John Judis make the case that we are entering a new era of Democratic dominance.

And the Times has a lead editorial on the importance of trade liberalization to our future prosperity.

Enjoy. 

The Loss of the Man who Predicted the Millennials’ Huge Impact On Politics

Bill Strauss, a truly original thinker who predicted the impact of the young Millennial Generation on politics way ahead of his time, died at the relatively young age of 60. This is a big loss and he will be missed.

Strauss heavily influenced my thinking over the years and actively participated in New Politics Institute events, as well as an NDN annual meeting. In his work with NPI and NDN, he talked about the implications of the rise of the young Millennial Generation, those now in their 20s and teens, on politics. For example, he gave a 30 minute PowerPoint talk at a 2006 NPI public event that laid out the striking parallels between the Millennials today and the GI Generation that helped propel FDR and the progressives of that era to sustained majorities.

You can see his influence in much of our work: from an early essay I wrote on The Greatest Generation Yet, to the data-rich report on The Progressive Politics of the Millennial Generation, to a multimedia talk that NPI fellow Ruy Teixeira and I did this past summer and captured on video. You can also see video of Strauss in action at the 2006 NDN annual meeting on the NPI website.

Stauss’s body of work was larger than just thinking about the Millennials. In fact, he had one of the most original and thought-provoking theories of generational change that I have ever come across. He laid it out with his coauthor Neil Howe in their 1991 book: Generations: The History of America's Future, 1584 to 2069. The book is still relevant today, and in fact the big ideas in there animate the next five books they wrote, including Millennials Rising.

Strauss and Howe have influenced a wide range of people, including Morley Winograd and Michael Hais, who are just about to publish their new book Millennial Makeover. I have been reading an advance copy of this book and we expect to have them involved in a NPI and NDN event in March. So people in this community will have a chance to see the ideas of Strauss live on.

Peter Leyden
Director of the New Politics Institute

Invest in a better, brighter future

As I sat down to write this letter, it took me a while to find the right tone. What exactly do I want to report back to you? This has been such a whirlwind year, so much has happened, NDN itself has done so much…what to say?

Well here it goes – after spending the last 11 months on the front lines of many battles in Washington I am now convinced that the next few years will be among the most consequential in American history. The country needs to stand up again after the disappointing years of Bush, and find the inner resolve, moral courage and compelling vision to take on the extraordinary challenges facing our nation at the dawn of a new century.

There is so much to do. We will need to restore broad-based prosperity; fix our broken immigration system; modernize our health care and education systems; craft a foreign policy suited to the world of the 21st century; manage the retirement of the baby boom; stem global climate change and move America to a more sustainable future….the list goes on. As the tough battle over immigration earlier this year showed us, tackling any one of these issues will be hard. But in the next few years, we will have to confront all these issues if we hope to leave a world as full of possibilities as the one that was given to us.

For the past few years our goal at NDN has been to become one of the leading think tanks and advocacy organizations working to provide those in the progressive movement with the very latest set of tools to fight these battles in the years ahead. We are now organized around a simple idea – that for progressives to replicate their 20th century success in the 21st century, we will need to do three things – offer a new governing agenda that meets today’s challenges; master the new media and tech tools so that our voice is as loud and as effective as possible; and understand and speak to the changing demography of 21st century America.

Our work has been organized around these three important tasks. We have been a leading voice on two of the important challenges – offering a new economic strategy that makes globalization work for all Americans, and fixing the broken immigration system. We are perhaps the leading institution in politics examining the impact of fast-changing media and technology on how we advocate our views and identifying the ways in which our nation’s changing demographics are creating new challenges and possibilities for all of us. Our work has been high quality, impactful, innovative and far-sighted. I am very proud of what we have done this year.

But we have much more to do and that’s why I am writing to you today. As someone who has supported our work before, I ask you to support us today. In the months ahead your renewed support will allow us to strengthen and deepen our work and to expand into new areas while modernizing our communication efforts so that we can be even more effective advocates of our modern world view. With your renewed support we can continue our critical work and start building what will be the next, new and exciting phase of NDN.

To help you get a sense of the breadth of our work and our impact this year, check out some of our very best through the links below. Of course, you can find these examples and more at www.ndn.org.

The stakes are high these days. It is a time to think big, imagine a better America than we have today, and dig in for what is going to be a long and consequential fight. That is what we believe we are doing here every day at NDN, and I hope that I can count on to support this critical work.

Click here to contribute today.

Have a happy holidays all,

S

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