NDN's newest fellows, Morley Winograd and Mike Hais, offer some excellent analysis today of the important role Millennials will play in tomorrow's election. They posit that "this year, the sheer size and overwhelming unity of Millennials is likely to provide Barack Obama with a much larger advantage" than John Kerry enjoyed among this group in 2004.
I'd just like to offer a quick piece of anecdotal evidence to back this up. I was on Facebook just now (for work purposes of course), and noticed that more than half a million people have now signed up to have their status automatically updated to display a GOTV message. Users can choose whether the message says to get out and vote for Obama, McCain, or just to get out and vote, and then pass the word on to up to 40 friends at a time. Here are what people have chosen so far:
So far, Facebook users are breaking more than four to one for Obama. That's what we Millennials might call "PWNAGE."
10:45 PM UPDATE: More than 840,000 people have now signed up (!)
The Millennial Generation is poised to play a decisive role in the election of Barack Obama on November 4. An October 30 ABC News/Washington Post national poll gave Barack Obama an eight-point advantage over John McCain (52% vs. 44%). Among young voters in the ABC sample Obama continued to enjoy the nearly 2:1 advantage he has held throughout the campaign (64% vs. 33%). Among all older voters, the race is far closer (50% vs. 46% in favor of Obama).
Just how big an advantage this proves to be for the Obama campaign depends on how many Millennials actually cast their ballots in the election. In 2004, about half of eligible young people turned out to vote; they favored John Kerry by a relatively narrow 55% vs. 45% margin. This gave Kerry about a 1.7 million vote plurality among young voters, a lead that was more than wiped out by George W. Bush's lead among older generations -- Silents like John McCain and Joe Biden, Baby Boomers like George W. Bush and Bill Clinton, and Gen Xers like Sarah Palin. This year, the sheer size and overwhelming unity of Millennials is likely to provide Barack Obama with a much larger advantage.
Even if Millennials vote at only the same rate that young people did in 2004, Obama will receive about a six million vote plurality from them. Given the political interest and high voter turnout that Millennials showed in the presidential primaries earlier this year, it seems likely that their turnout on Tuesday will be higher than that of young voters four years ago. If 55 percent of Millennials go to the polls, Obama's plurality among them will grow to about seven million. And, if Millennials vote at the same 60 percent rate that older generations do, Obama's national plurality from young voters will be almost eight million. Given that George W. Bush beat John Kerry by only a little more than three million votes, the Millennial margins Obama is likely to enjoy should prove to be the decisive factor in this year’s election.
While it was painful for Democrats to experience at the time, the inter-generational contest between Barack Obama, with his solid support among Millennials, and Hillary Clinton, with her dedicated cadre of Boomer women, proved to be a great advantage to the Democratic ticket in the general election. Once Senator Clinton graciously and enthusiastically endorsed Obama at the convention, the stage was set for a campaign that could unite the generations in November. By contrast, John McCain’s nomination of Sarah Palin, a classic Gen X candidate for Vice President, did irreparable damage to his candidacy among Millennials. Like her generation, Palin’s risk-taking style is confrontational and entrepreneurial with little tolerance for government activism. By contrast, Millennials are focused on solutions that involve the whole group and use government as an instrument to bring people together on behalf of the greater good. Millennials were the first generation to register their disapproval of Palin, and her negatives among this key constituency have continued to climb throughout the campaign. Millennials are a generation of "liberal interventionists" in the economy, "activist multilateralists" in foreign affairs, and "tolerant non-meddlers" on social issues -- all things the McCain/Palin ticket is not.
But, as we forecast in our book, Millennial Makeover: MySpace, YouTube, and the Future of American Politics, what the Millennials do on November 4, 2008 is going to be only one important step in what this generation will accomplish over the next four decades. The Millennial Generation is a civic generation and, like their GI Generation great grandparents, America's last civic generation, Millennials will lead a makeover of American politics. This realignment will make the Democratic Party the dominant force in U.S. politics and will turn the country away from the divisive social issues and gridlock of the past forty years to a win-win approach that confronts and actually resolves fundamental economic and foreign policy matters. Welcome to the Millennial Era.
*** Morley Winograd and Michael D. Hais, Fellows at NDN, are co-authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Rutgers University Press: 2008).
Las Vegas -- NDN, a Washington, DC-based progressive think tank, yesterday held a news conference with U.S. Sen. Harry Reid of Nevada and several Hispanic community leaders -- Republicans, Democrats and unaffiliated individuals -- to denounce deceptive practices targeted toward Hispanic citizens in an effort to prevent them from voting.
According to news reports and anecdotal evidence, some Hispanic voters have received calls asking for personal information and telling them they can vote over the phone, which is not a legal practice. Reid, NDN and others urged Hispanic citizens to make their voices heard by voting on Election Day.
Said Senator Reid: "Any effort to silence voters' voices is despicable and runs counter to the principles of our democracy. I commend Univision and others for taking this matter seriously and for taking action. I call on the people who are behind these tactics to stop immediately so we can have a fair election that allows every voter to be heard."
Said Andres Ramirez, Vice President of NDN's Hispanic Programs: "Any voter who has encountered disturbing suppression tactics should call the Nevada Secretary of State. We are increasingly concerned about the smear campaigns and deceptive tactics targeted at the Latino community, and we want to educate voters about their rights."
Citizens who feel they have been victims of such a scam should call the Nevada Secretary of State at 775-684-5705.
At yesterday's news conference, Reid, Ramirez and the public officials and community leaders unveiled a new PSA airing on Univision in Reno and Las Vegas taped in response to the disturbing phone calls. Univision-affiliated radio stations in Nevada also are airing this PSA on radio. Click here for Fox News video of the conference.
Reid and NDN were joined at the news conference by several Hispanic leaders, including State Assemblyman Ruben Kihuen, State Assemblyman Moises Denis and Geoconda Arguello Kline, President of the Las Vegas Culinary Union Local 226.
Following this effort in Nevada to safeguard the Hispanic vote, Fundacion Azteca America encouraged the Hispanic community to get out and vote with a "No Te Espantes Ve y Vota" ("Don't be Scared, Go Vote") voter turnout rally today in front of the L.A. City Hall, aiming to dispel any misconceptions, fears or doubts that first-time voters may have leading up to the November 4 elections.
Participants included: Luis J. Echarte, Chairman of Fundación Azteca America and Azteca America Network; Nora Vargas, Executive Director Latinos Issues Forum; Eric Garcetti, President of the Los Angeles City Council; Gilbert Cedillo, California State Senator; Rocky Delgadillo, Los Angeles City Attorney; John Trasviña, President and General Counsel of MALDEF and Los Angeles City Council members Richard Alarcon, Jose Huizar, Janice Hahn, Jan Perry and Tom LaBonge.
The ad "war"has become more of a "conquista" in the case of Spanish-language media. The fact is that Sen. Barack Obama has at least two or three times the amount of resources available than that of Sen. McCain to spend on Spanish language media, and he's spent this week making one last big push "en Español." The big news last night was Sen. Obama's half-hour infomercial during which he made "closing arguments" to the American public, and he demonstrates his recognition of Spanish-dominant Hispanics as part of the American fabric by also airing his ad on Univision, Telefutura, and Telemundo - all major Spanish-language networks. Sen. McCain has not put out a Spanish-language ad in weeks, while Obama has had several new ads up every week. Obama's latest ad,"Por Encima"or "Rising Above," caps the most aggressive Spanish language media effort in presidential campaign history. "Por Encima" follows T.V. and radio ads on health care, taxes, immigration, college affordability, early voting and "The American Dream," which features Senator Barack Obama as the first presidential candidate to speak in Spanish for the entirety of a 30-second general election television ad. This is not only a momentous occasion for presidential politics, this is an historic reflection of the importance of the Hispanic community.
Translation of Por Encima (TV ad)
[ANNOUNCER:]
Barack Obama is rising above the negative ads to fight for us - putting forward new ideas to help our families prosper.
- With a plan that makes health care accessible to everyone.
- $4 thousand dollars in tuition earned with community service.
- and three times more tax relief for the middle class. [TESTIMONIAL:]
I think that he is going to be the person that is going to help us. He is my inspiration.
[ANNOUNCER:]
Barack Obama and the Democrats: for the change we need.
[BO:] I´m Barack Obama and I approve this message.
In the past weeks, I’ve been discussing the use of new tools in this election cycle. There can no longer be any doubt that these new tools are playing an increasingly important role in elections; for example, a fascinating new article by Sarah Lai Stirland in Wired magazine explores the definitive success of U.S. Sen. Barack Obama’s organizing operation (the model for which was engineered by two Harvard professors), and its integration with Obama’s social networking site, my.BarackObama.com. From the article:
…Obama is the first to successfully integrate technology with a revamped model of political organization that stresses volunteer participation and feedback on a massive scale, erecting a vast, intricate machine set to fuel an unprecedented get-out-the-vote drive in the final days before Tuesday's election.
"I think what was recovered in this campaign is the sense of what leadership is, and what the role of the technology is, so that you get the best out of both," says Marshall Ganz, a public policy lecturer at Harvard who designed the field-organizer and volunteer training system used by the Obama campaign. "The Dean campaign understood how to use the internet for the fund-raising, but not for the organizing."
"We've really poured a lot of energy and thought into making this focused on real-world organizing activity," says Chris Hughes, the 24-year-old co-founder of Facebook, who left that company last year to help Obama with his online organizational efforts.
Obama’s advanced, tech-savvy new organizing system has undoubtedly helped him in this election cycle (as Simon explained in another great Wired article a few months back); he used this new model in the primaries in Iowa and South Carolina, which he won, while sticking with a more traditional strategy in New Hampshire, which he lost. Obama's model works because it brings people together, makes them a part of a team, and gives them easy ways that they can translate their inspiration and enthusiasm into concrete action.
But with the election coming to a close in just a few short days, it is worth it for us to take a step back and recall just why all of this matters in the first place. These developments aren’t exciting because of their novelty, or because of our innate love of all things shiny and new. They aren't exciting solely in the context of electing a particular candidate. They are exciting, or they should be exciting, because technology is making citizens not just better informed but also more involved, allowing them to participate more directly and more effectively in government, which makes our nation itself more authentically democratic.
As Simon and Joe Trippi argued at our excellent event here earlier this week (watch the C-SPAN footage here), this trend cannot and must not end with the election. To be successful, the next president must be someone who embraces the new era of politics. Senator Obama in particular stresses ownership and involvement, and often reminds us that change comes from the bottom up. We will be watching to see if, should he win the presidency, his actions match his rhetoric.
With the launch of new sites like BigDialogue and WhiteHouse2.org, the tools are there waiting to be picked up. These sites aim to give people a more direct voice in governance. In the words of BigDialogue’s founder David Colarusso, “the way we interact with Government is about to change, and the shape of that change is up to us. The Internet is not just a way to raise money or mobilize supporters. It's a way to shrink the distance between people and politicians. For the first time in history, it's possible for hundreds, thousands, or even millions of people to have a single conversation.”
I highly encourage everyone to visit both of these sites and try them out. These are some of the most exciting new tools that I’ve seen in a long time; the question is, will our next president embrace them, or ignore them?
<shameless plug> NDN has been at the forefront of advocating for an increased use of social networking sites in politics; to learn more about the myriad possibilities of social networks, read our New Politics Institute's New Tools paper, "Leverage Social Networks." </shameless plug>
There's always a lot happening here at NDN, so in case you missed anything, here's what we've been up to in the last week:
A Stimulus for the Long Run - Post-election, Congress will head back to Washington to consider another stimulus package. NDN Globalization Initiative Chair Dr. Robert Shapiro and Green Project Director Michael Moynihan have been weighing in on the need to create a package that jumpstarts the economy now and helps ensure future prosperity by working to create a low-carbon economy. In a recent essay, Shapiro argued for a “Stimulus for the Long Run” that invests in clean infrastructure, worker training, and technology. In a separate memo, Moynihan also made the case for Accelerating the Development of a 21st Century Economy: Investing in Clean Infrastructure. The bottom line: Congress has a limited amount of money to spend on a stimulus.
Election Forum with Joe Trippi and Simon Rosenberg - Yesterday, NDN hosted a special lunchtime Election Forum with NDN President Simon Rosenberg and Internet pioneer, top political strategist and New Politics Institute fellow Joe Trippi. Joe and Simon looked at this remarkable election cycle and also beyond November 4 to the next Administration. For more information and photos from the event, please click here.
NDN Countdown to Election 2008 - With less than a week to go before Election Day, the NDN team continued to weigh in on issues ranging from swinging poll numbers to donation-fueled shopping sprees to early voting. With the media reporting U.S. Sen. Barack Obama with anywhere from a double-digit to a single-digit lead over U.S. Sen. John McCain, Simon asked, "Is McCain Playing to Win?"
Simon's essay echoes what he and the NDN team have been saying for several weeks: we may see an uptick in McCain's numbers as the race enters the final days, but that's because the Arizona senator is gaining ground he already should have held. It's not a sign of McCain's strength; rather, it's a sign of his weakness and disappointing campaign that many in the GOP base are only now coming home. For more on the final days of the campaign, check out this report from yesterday's Newsday, which quotes Simon.
Simon also predicted that increasingly, we will start to hear quiet talk of realignment, blowout, rout, coattails and a new political era. If the trends continue, we are headed toward a true blowout with the top of the Democratic ticket getting its highest vote share since 1964, Democrats having more ideological control of Washington since the mid 1960s and Democrats having the makings of a new very 21st century majority coalition they could ride for the next 30-40 years of politics.
And the other big news last week? What about Gov. Sarah Palin slapping her hockey Mom image right out of the rink by spending $150,000 on designer clothes and make up? Chalk it up the Republicans’ being completely out of touch with the economic struggles of everyday people. Melissa also took a look at an interview Palin did with James Dobson, the immensley popular leader of “Focus on the Family.” While Palin has apologized for some of her more divisive rhetoric as of late, she played to Dobson’s audience in this interview, even seeming to contradict McCain's more moderate stances on several issues, including stem cell research, choice and gay marriage. Is Palin thinking conservative base in 2012?
Back to the here-and-now, Andres Ramirez, Vice President of Hispanic Programs, spent the week focusing on the subject of early voting. With one in three registered voters expected to cast their ballots before November 4, Andres wrote about the record-breaking numbers of early voters, how many of those voters are experiencing very long waits to vote and efforts to prevent people from voting or purge newly registered voters from the rolls.
Keep People in Their Homes - For more than a month, NDN has been arguing that any government response to the financial crisis must include a central provision to keep people in their homes. Momentum to do just that grew last week, as FDIC Chairman Sheila Bair testified before Congress and presented a proposal to keep people in their homes, and the New York Times editorialized on the issue. The Washington Post reported that Bair’s proposal received a warm reception from lawmakers, a welcome sign that the federal government will soon provide necessary leadership in this effort. For more on NDN’s Keep People in Their Homes effort, click here.
Other NDN Thinking - There are no lack of victims from the meltdown of the financial markets and the oncoming economic recession. Will moving toward a low-carbon future, a top priority for NDN, be one of them? Our answer is “no.” Jake Berliner argued that Energy Reform Can Be an Economic Boon. Green Project Director Moynihan further buttressed Jake’s arguments in his essay, Climate Change: Next Steps in a Troubled Economy. Zuraya Tapia-Alfaro looked at Barack Obama’s latest Spanish-language ad about restoring the “American Dream,” following other Spanish-language TV and radio ads on education, health care, taxes, and more. She also wrote about immigration in the presidential race and how the next president can discuss immigration reform using an economic narrative during this time of economic crisis.
New Tools Feature: Go Mobile - In last week's New Tools Feature, TXT 2 GOTV, I highlighted a new study that shows the great bang-for-the-buck efficacy of text-based get-out-the-vote campaigns, which, on average, cost only $1.56 per vote. To learn more about using SMS messaging effectively, be sure to read our New Politics Institute's New Tools paper, Go Mobile Now. While texting has already had a real, measurable effect in this election cycle, and will be critical to getting out key voting blocs next Tuesday, the true potential of mobile-powered politics has yet to be tapped.
NDN Breaking Through - The new VIBEMagazine hit shelves last week. For the first time in its 15-year history, VIBE endorsed a candidate this month. Simon is quoted in the cover story, "The Tipping Point," about race in American politics and the historic implications of the rise of U.S. Sen. Barack Obama.
Simon also provided analysis of the election in the Independent, Reuters (and subsequently on Michael Moore's blog), and in two featured posts on the Huffington Post (here and here). His election commentary also aired on radio stations across the country, and he was featured on WAMU's "Power Breakfast": you can listen to the segment here:
Barack Obama's latest ad is not only in Spanish, but it has Barack Obama speaking in Spanish through the entire ad - not an easy feat. He has a good accent, better than George W. Bush's. And as we saw in the case of then Gov. Bush, the Hispanic community doesn't care so much about a candidate being able to speak perfect Spanish, they care that they try - and I must say, Sen. Obama pulls it off seamlessly here. By contrast, Sen. McCain hasn't so much as tried to learn the "I'm John McCain and I approve this message" tagline in Spanish. This ad is part of something historic. Barack Obama has now spent more than any other presidential candidate in history on Spanish language media. And he is only the third or fourth candidate that I can count that has cared to speak to this demographic in their language of origin. As reported in the documentary, "Latinos 08", Jackie Kennedy filmed a message in Spanish on behalf of her husband when he ran for office, George W. Bush spoke some Spanish here and there, and Howard Dean tried his hand at it as well, but the Obama campaign has spent a record amount of resources on a record amount of Spanish language ads. And it seems to be paying off. According to the latest polls, Barack Obama now holds a 40-50 point lead among Hispanics. This is his second Spanish-language address, the first having been an ad in Puerto Rico during the primaries. Here, he is trying to bond with the Hispanic community by speaking of the "American Dream" that motivated so many of them to come to this country, thus trying to add an emotional connection to the support among Hispanics that seems largely driven by issues and party identification.
And a translation of the ad:
BO: We share a dream, That through hard work your family can succeed.
That if you're sick, you can have access to medical insurance.
That our children can have a quality education, regardless of whether you are rich or poor.
That is the American Dream.
I ask you for your vote, not just for me and the Democrats, but so that you can keep that dream alive for yourself and for your children.
I'm Barack Obama and I approve this message.
A new study released yesterday from the New Voters Project and CREEDO Mobile found that "text message reminders sent to young voters on Super Tuesday increased turnout by 4.6 percentage points among the targeted population." This means that text messaging is by far the most cost-effective GOTV technique:
Tactic
Mobilization
Effect
Cost
/ Vote Generated
Text/SMS
Messages
4-5%
$1.56
"Quality"
Phone Calls
4-5%
$20
Door-to-Door
Canvassing
7-9%
~$30
Leafletting
1.2%
$32
Direct
Mail
~0.6%
$67
The bang-for-the-buck factor makes texting an attractive option for political campaigns. However, campaigns are not the only ones using texts to get out the vote; a number of voter groups, including the New Voters Project, are running GOTV text campaigns. CREEDO Mobile has also set up a Web site, textoutthevote.com, which lets you add the mobile numbers of your friends and family and then automatically sends them a customized reminder to vote on election day - give it a try, it's easy and free.
As this study shows, mobile technology is becoming an increasingly powerful force in the politics of the 21st century. To learn more about using SMS messaging effectively, be sure to read our New Politics Institute's New Tools paper, Go Mobile Now. Texting has already had a real, measurable effect in this election cycle, and will be critical to getting out key voting blocs on election day, but the true potential of mobile-powered politics has yet to be tapped.
In Tracy's post today, she includes this powerful ad that aired after the presidential debate last night:
The ad was created through a service called SaysMe.tv. Here is the description of the service from their site:
SaysMe.tv is a website that gives individuals the opportunity to use TV to make an enormous difference in their politics, in their local community... and beyond. The 2008 election is just around the corner and the Internet has enabled bloggers of every affiliation to become as powerful in political circles as candidates, journalists and pundits. SaysMe.tv wants to further empower citizens by letting them make their voices heard on TV as well as the Internet. Sign up for SaysMe.tv, choose an ad featuring your candidate or issue of choice, select a network, and personalize your ad. With just a few simple clicks, you can put an ad on TV! Then you can distribute or embed your personalized ads anywhere on the Internet.
I think this may have been the most emotionally effective ad I've seen in this entire election cycle, and it was created by an ordinary person with a video camera. I think that is a truly amazing thing, and a real vindication and confirmation of what we've been saying about Reimagining Video and the End of Broadcast. This is truly people-powered politics at its best.