New Progressive Politics

Thursday New Tools Feature: Facebook "Poking" People to the Polls

As NDN Fellows Morley Winograd and Mike Hais demonstrated yesterday, the Millennial Generation played a key role in this election, voting in higher numbers than in any recent election and in a more unified manner than any other age group - 66% of Millennials supported President-Elect Obama, compared to only 32% who supported U.S. Sen. John McCain. Millennials constituted a greater percentage of the vote than those 65 and over. Without the overwhelming support of Millennials, Obama's victory margin would have been 1.5% instead of 6% nationally, and there might have been a lot more nail-biting on Tuesday night.

We're still waiting for the final numbers on the youth vote to come in, but a new CIRCLE report projects that youth turnout increased between 1 and 6 percentage points this year - an increase that translates into several million new voters. What was responsible for this increase?

One obvious answer is the candidate himself; Obama connected with young voters like no other political figure in recent memory. He gave them something to get excited about and ways to get involved. Shirts sporting his visage flew off the shelves at Urban Outfitters. He is, simply put, cool.

Others might point to the fact that his campaign organized a superlative ground game and created a fundraising juggernaut. Still others might note that the Obama campaign demonstrated a mastery of technology and deployed it on a scale never before seen in American politics - this is a point that Sarah Lai Stirland makes in Wired this week, and something I and others at NDN have talked about a lot.

The Obama campaign's message, organization, and use of new tools were all game-changers. But I believe one of the biggest boosts in the youth turnout may actually have had nothing to do with Obama himself. On the day before the election, I wrote about the Facebook Election Rally, which allowed users to select automated status message updates urging friends to get out the vote, including a link to join the rally themselves and the option to invite other friends manually. By the end of the rally, nearly two million Facebook users donated their status messages for GOTV purposes. Of those users, 70% put up messages encouraging friends to get out the vote for Obama, 21% put up messages for McCain, and 7% put up messages saying to simply "get out the vote."

Then, on election day, Facebook essentially became one giant GOTV tool. The login page said "VOTE" in giant letters, and at the top of the home page was a button that said "I voted," next to a counter of Facebook users who had voted so far. When I checked at around 10 PM, the counter had reached nearly five million.

From a sociological perspective, the combined effect was very powerful. Anyone who logged into Facebook near or on election day was inundated not only with reminders to get involved, but also bombarded with reminders that their friends were voting. I don't think this has ever happened before, and seems much more powerful than any "Vote or Die"-style MTV ad could be - seeing so many friends involved has a real impact, particularly on youth. Facebook is helping to create a culture of civic participation among Millennials, and that participation quickly becomes habit. And if it continues, this could have an even greater impact in the next few elections, since less than half of Millennials were eligible to vote in this election. If Millennials gave Obama between 4 and 5 points nationally in this election... well, you do the math.

Results From The First Election Of The Millennial Era

The 2008 election not only marked the election of America's first African-American president, it also saw the strong and clear political emergence of a new, large and dynamic generation and the realignment of American politics for the next 40 years.

The first large wave of the Millennial Generation, young Americans born from 1982-2003, entered the electorate to decisively support President-elect Barack Obama. Young voters preferred Obama over U.S. Sen. John McCain by a greater than 2:1 margin (66% vs. 32%). And, dispelling the myth that young people never vote, Millennials cast ballots in larger numbers than young voters had in any recent presidential election. The overall contribution of young voters to the electorate ticked up slightly from 17% in 2004 to 18% this year, but in a larger electorate, that represents millions more voters. Proving that this generation of young voters is committed to participating in America’s civic life, it appears that a majority of eligible Millennials cast their ballot, continuing the rise in the percentage of young people who voted from its low of 37% among Generation Xers in 1996.

The increased size and overwhelming unity of young voters added significantly to Barack Obama's popular vote margin over John McCain of about six percentage points nationally. Without the contribution of young voters Obama's popular vote lead would have been a much narrower 1.5% points. Moreover, it appears that the youth vote was ultimately decisive in Obama's close wins in the formerly red states of Indiana and North Carolina.

As a result of this decisive support from the Millennial Generation, the Democratic Party is likely to be the dominant political force in the United States in the decades ahead. Millennials identify as Democrats by the same 2:1 margin that they voted for Barack Obama. Political science tells us that once individual and generations form their party identification they retain it for a lifetime. This will allow the Millennial Generation to take its place as America's next great Democratic civic generation just as their GI Generation great grandparents did nearly 80 years ago. Welcome to the Millennial era.

Unpublished
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NDN's Election Analysis Shaping Opinion

In the past 24 hours, NDN has helped to shape the post-election narrative. Here are some of the highlights from the recent election analysis:

Simon was featured in a fantastic piece by Thomas Edsall in the Huffington Post:

There is a substantial body of thought among Democrats, however, that Obama's victory accurately reflects transformations in the demographic and attitudinal characteristics of voters. Because these transformations are rooted in the voters themselves, and not in political strategies, they are likely, from this perspective, to be enduring. One of the strongest proponents of this approach is Simon Rosenberg, head of the New Democrat Network.

"When I was born in 1963 the country was almost 89 percent white, 10.5 percent African-American and less than 1 percent other. The racial construct of America was, and had been for over hundreds of years, a white-black, majority-minority construct, and for most of our history had been a pernicious and exploitive one," Rosenberg writes. "Today America is 66 percent white and 33 percent 'minority'.'' According to Rosenberg's assessment, Republican wedge issues will no longer work. "This strategy - welfare queens, Willie Horton, Reagan Democrats, tough on crime, an aggressive redistricting approach in 1990" will prove ineffective in "the new demographic realities of America."

Simon also had a great quote in McClatchy, which appeared in a plethora of papers across the country, that touched on similar themes:

"The Republican playbook that worked for them for a generation, that's become an anachronism," said Simon Rosenberg, president of the New Democrat Network. "There's a new voting population, new coalitions, new issues, new media. The Republicans have been fighting the future. That is one of the reasons why they are in trouble. They've gotten on the wrong side of history."

He also weighed in in Wired about Obama's thoroughly modern candidacy:

"He's run a campaign where he's used very modern tools, spoke to a new coalition, talked about new issues, and along the way, he's reinvented the way campaigns are run," says Simon Rosenberg, president and founder of the nonprofit think-tank NDN, and a veteran of Bill Clinton's first presidential campaign. "Compared to our 1992 campaign, this is like a multi-national corporation versus a non-profit."

Simon's analysis was also featured in USA Today, the San Francisco Chronicle (twice, here and here), the Boston Globe (twice, here and here), the Houston Chronicle (twice, here and here), the Miami Herald, the San Jose Mercury News, and the St. Louis Post-Dispatch

Simon wasn't the only member of the the NDN team in the mix. New NDN Fellows Morley Winograd and Mike Hais had an excellent quote in this MSNBC article about the importance of the youth vote:

Through a steady stream of texts and Twitters, experts agree Obama has managed to excite young voters by meeting them where they live — online.

“This is a group of people who are constantly checking in with everybody else in their circle to make a decision,” says Morley Winograd, the co-author of “Millennial Makeover: MySpace, YouTube, and the Future of American Politics” and a former adviser to Vice President Al Gore. He defines Millennials as ages 18 to 26.

“This is a generation that doesn't tend to think about asking experts for opinion," Winograd says. "They tend to ask each other, and then that becomes the truth.”

Winograd says that means no decision is made without dozens of e-mails, texts or Facebook messages to check whether an idea works for the whole group — anything from “Where should we hang out tonight?” to “Who should we vote for?” — which could explain why Millennials so firmly latched onto Obama’s message of unity, he says.

“They are naturally inclined to be unified,” explains Michael D. Hais, who co-wrote “Millennial Makeover” with Winograd. “It’s the way they were reared; they were reared to believe that everyone has a role to play, everybody is the same and everybody should look for group-oriented solutions.”

They also had a featured post on the front page of the Huffington Post, and appeared in the Examiner and NewGeography. Additionally, Michael was quoted in the Herald Tribune.

Finally, Rob was quoted on the election in two Irish newspapers, the Independent and FinFacts.

America in the Millennial Era

Senator Barack Obama’s success in the 2008 presidential campaign marks more than an historical turning point in American politics. It also signals the beginning of a new era for American society, one dominated by the attitudes and behaviors of the largest generation in American history.

Millennials, born between 1982 and 2003, now comprise almost one-third of the U.S. population and without their overwhelming support for his candidacy, Barack Obama would not have been able to win his party’s nomination, let alone been elected President of the United States. This new, “civic” generation is dramatically different than the boomers who have dominated our society since the 1960s and understanding this shift is critical to comprehending the changes that America will experience over the next forty years.

The arrival of social network technologies enabled Millennials to create the most intense, group-oriented decision-making process of any generation in American history. This generation’s preference for consensus for everything from minor decisions, like where to hang out, and major decisions, such as whether go to war, stems from a belief that every one impacted by a decision needs, at very least, to be consulted about it. This approach will dominate how leaders of America’s primary institutions – from corporations and churches to government at all levels – will be measured in the years ahead.

Contrast that approach to those of the candidates who struggled in 2008. In her losing run for the Democratic presidential nomination, Senator Hillary Clinton presented case for a highly assertive, controversial – if sometimes a bit too strenuous – Boomer style of leadership. She emphasized the value of her years of experience and wisdom. Senator John McCain tried that approach as well during the summer lull, but found it didn’t have sufficient power to overtake Obama in the national polls. He then rolled the dice and asked a Generation-X Governor, Sarah Palin, to help him win voters by emphasizing their mutual belief in the superiority of traditional social values and small government. The Republican ticket has had about as much success with this strategy as Governors Huckabee and Romney did Millennial voters during the primaries.

To successfully manage the transition to a Millennial era, institutions will need to find leaders of any age far-sighted enough to fully embrace Millennial attitudes and behaviors. They have to give them full reign to makeover the outdated structures they will inherit.

Millennials, in particular, are ready to take on the challenge. Millennials were taught that if you follow the rules and work hard, you will succeed. As the first generation to experience “always on,” high-speed access to the Internet at a young age, Millennials have confounded the vision of many Gen X futurists who envisioned the Net as a tool to enhance individual freedom and liberty, not as a new resource for community building. Sharing their ideas and thoughts constantly from short Twitter texts, or “Tweets,” to extended, if often amateurish, videos on YouTube, Millennials generate and absorb an overwhelming amount of information. Individual Millennials use this ability to influence their own decisions, and then those of the wider group. If institutions and their leaders want their decisions to have any credibility with this new generation, every institution will need to open its own governance procedures to ensure a level of transparency and fairness that meets the test of Millennial values.

There have been other times in American history when a “civic” generation like the Millennials has emerged to transform the nation. In the eighteenth century a “civic” generation, called the “Republican Generation” by the seminal generational theorists William Strauss and Neil Howe, created the constitutional republic whose democratic values we celebrate to this day. About eighty years later, an equally “civic” impulse propelled to the war to abolish slavery and extend liberty and freedom to all citizens. And when the last “civic” generation was called upon by its elders to conquer fascism and remake America’s economy in the twentieth century, the GI Generation responded with such fervor and ability that they were labeled the “Greatest Generation” by a grateful nation.

Now, another eighty years later, it is the Millennial Generation’s turn. Its “civic” revolution draws its unique character from the particular way Millennials were brought up, and their use of interactive communication technologies. We believe the Millennial Generation's revolution will be just as profound as that of previous “civic” generations. Barack Obama’s victory does indeed mark the end of the late 20th century “idealist” era of Richard Nixon and Ronald Reagan. But its significance is much deeper, and likely to shape the nature of the new era the country is about to enter.

Cross-posted at newgeography.com.

Breaking the Cycle

Just a few years ago, I would not have thought this day was possible.

I remember election day in 2004 as one of the worst worst of my life; after watching Bush and his cronies destroy everything they touched for four years, I didn't understand how anyone could vote for him, let alone the majority of the country. It made no sense. It is no exaggeration to say that that day nearly destroyed my faith in our democracy, and as the administration continued to methodically strip away rights and regulations and transform the Judicial branch into an appendage of the Executive, I basically assumed that it was game over, and gave up.

The Canadian philosopher Charles Taylor describes what I was feeling as political fragmentation: "the individual citizen is left alone in the face of the vast bureaucratic state and feels, correctly, powerless. This demotivates the citizen even further, and the vicious circle of soft despotism is joined." I felt that there was nothing I could do to change anything, and so I stopped trying.

But the interesting thing about this feedback loop, and the thing that Senator Obama helped me realize, is that as Taylor says, "there is a potential vicious circle here, but we can see how it could also be a virtuous circle. Successful common action can bring a sense of empowerment and also strengthen identification with the political community." Simon has written about Barack Obama's virtuous cycle of participation, and I can personally attest to the truth of that analysis. And I know that I'm not the only one who feels this way; watching the reactions that others have had to Obama's candidacy has been hugely inspiring in itself.

I don't agree with Senator Obama about everything, and I don't think he will single-handedly save American politics. I definitely have no illusions about the enormity of the challenges that still lie ahead on the path of progress. But even so, the simple fact that he is likely to be the next President of the United States makes me believe that real change is at least possible.

And if things don't go well tonight, hey, there's always Costa Rica.

NDN: Week in Review

There's always a lot happening here at NDN, so in case you missed anything, here's what we've been up to in the last week:

NDN's Election Analysis - With the race drawing to a close, NDN has focused its political analysis this week. Simon had a popular essay on the Huffington Post last Friday: Keys to the Fall: Obama Leads, McCain Stumbles. Simon reprised this argument with a blog post on Saturday: Still No Evidence that McCain is in This Thing. Writing again on Monday, Simon speculated: Could This Be A Ten Point Race?

Yesterday, we released a compendium of NDN’s best political analysis from the past several years. These memos and essays cover the main arguments coming from NDN: The end of the conservative ascendancy and the dawn of a "new politics," the emergence of new voting groups like the Millennials and Hispanics, the power that a whole array of new media and technology tools are unleashing into our democracy, and old-fashioned number crunching and analysis on everything from the role of independents, the economy and video in the elections. We've also included some of our analysis from the election of 2006, a day that saw the end of the conservative era, and set the stage for tomorrow's election, which will mark the beginning of a new one.

Millennial Makeover Authors Join NDN as Fellows - NDN is excited to announce that Morley Winograd and Michael D. Hais, authors of the best-selling book Millennial Makeover, have joined NDN as Fellows. Morley and Mike are two of the most insightful and prescient interpreters of the profound demographic shifts taking place in our country today. NDN has a long history of working with Morley and Mike; they co-authored a seminal 2006 paper, "Politics of the Millennial Generation," for our affiliate, the New Politics Institute, and have spoken at several NDN events, including one in March about the Millennial transformation of American politics. They are an important and tremendously impressive addition to the NDN Team. To read bios of Morley and Mike, please click here.

NDN has long argued that Millennials, along with Hispanics, are becoming core elements of a new, sustainable 21st century progressive coalition. To learn more about how these demographics are changing the face of American politics, read our reports, "Hispanics Rising II" and "The Progressive Politics of the Millennial Generation."

NDN Breaking Through - NDN has been a major player in shaping the narrative surrounding the 2008 election. Here's a recap of our press from the last few weeks.

Simon's election analysis was recently featured in the Financial Times (11/4), the Arizona Republic (11/4), and The Hill (11/3), on NPR (11/4/08), and in DemFromCT's daily poll roundup on DailyKos (11/1), which linked to his front-page Huffington Post (10/31) article, as well as in Newsday (10/27), the Arizona Republic (10/26), and the Huffington Post (10/28, again). He was quoted in the VIBE cover story, "The Tipping Point" (10/14) about the historic implications of the rise of U.S. Sen. Barack Obama. Dan Balz quoted Simon in the Washington Post after the third and final presidential debate (10/16). Simon also provided analysis of the election in the Independent (10/22), Reuters (10/22, as well as here on 10/17), and in several more featured posts on the Huffington Post (here, 10/21, here, 10/22, and here, 10/17). His election commentary also aired on radio stations across the country (10/22), and he was featured on WAMU's "Power Breakfast." Finally, Andres was featured in the Wall Street Journal (10/31) speaking about the increasing importance of early voting.

Our work on Hispanic issues has garnered widespread attention in the last few weeks. Our recent polling on immigration reform was featured in a front page article in the Wall Street Journal (11/1). Ron Brownstein quoted Simon about demographic shifts on MSNBC's "Road to the White House." Simon hit on similar themes involving the Hispanic electorate and the country's changing electoral map in the San Francisco Chronicle (10/26), Bloomberg (10/26), the San Francisco Chronicle (10/13), Bloomberg (10/17), and Hispanic Trending (10/9). Andres also talked about the importance of the Hispanic electorate in the Latino Journal (10/12), and our recent immigration poll of battleground states was featured in a diary on DailyKos (10/16).

On the green front, Michael was featured in the Council on Foreign Relations (10/30) discussing energy prices and cutting carbon emissions, and had a featured post about dealing with climate change in a troubled economy in the Huffington Post's Green section (10/22). Rob was featured in Grist (10/28) speaking about clean infrastructure and a second economic stimulus.

NDN also remained a strong voice on the economy: Rob was quoted recently in a big story in the New York Times (10/22) and the International Herald-Tribune (10/21) about the Treasury backing the consolidation of banks, was featured in the Philadelphia Inquirer (10/14), and had this excellent quote in the Washington Times (10/17).

Finally, NDN also made several TV appearances recently. Our event with Simon and Joe Trippi was broadcast on C-SPAN, Simon went on BBC World News to discuss the election (relevant section begins at 1:40), and Andres appeared on several Nevada TV channels, including Fox and ABC, condemning illegal voter suppression tactics targeting Hispanic voters.

Term Limits Suspended in New York

New York City -- While most people in America are focused on the national election, political news was made yesterday in New York when Mayor Bloomberg signed a law that suspended term limits so that he may run for a third term.  Prior to signing the law, he made himself available for about four hours of public berating by ordinary people upset with the suspension of term limits.  Then he signed the bill anyway.  Will Bloomberg win?

He may not.  New York has a long history of elected officials overstaying their welcome and ending their careers with a loss.  Mayor Ed Koch--quite popular at first--went out losing to fellow Democrat David Dinkins in a primary.  Mario Cuomo once considered a possible presidential candidate ended his career with a loss to George Pataki.  Even Rudy Giuliani saw his popularity plummet in his last term until resurrected by his reponse to the September 11th attacks. 

While Mayor Bloomberg might have been expected to win a Republican primary--the line he ran on in his two successful races to date--his decision to leave the Republican party effectively blocks that route.  Nor can he run as an independent.  In New York smaller parties are generally controlled by one person and the Mayor is not supported by any of them.

This leaves of course the Democratic line, the one Bloomberg will probably run on.  In this first election, Bloomberg shrewdly switched parties and ran as a Republican to avoid competing in a Democratic primary.  He now evidently thinks he is strong enough to win as a Democrat.

Several factors, however, stand in his way.  First the Democrats have credible candidates.  Controller William Thompson has done an excellent job in his current position and would enjoy strong support among African Americans.  Congressman Anthony Wiener has also announced his candidacy and would compete directly for Bloomberg's middle class base.  Second, the democratic primary is notably more liberal than the general election and some Democrats may resent Bloomberg's switch to the Republican line.  Finally, there is the unknown question of how people will react to Bloomberg's term limit suspension gambit.

Even if he loses the Democratic primary, Bloomberg may found his own party to provide a line for the general election.  However, he will still have to contend with the Republican nominee. John Catsimatidis, head of the Red Apple supermarket chain and well respected for his many public initiatives has business credential comparable to Bloomberg's, for example.

Last but not least, there is Bloomberg's association with Wall Street.  In 2007, he commissioned a study that argued that the American stock market was handicapped by too much regulation including limits on its use of leverage.  It no doubt seemed like a good idea at the time but his opponents may use this to ask whether he was part of the problem.

In short, the bill signed yesterday to suspend term limits continues the Mayor's wining streak.  However, whether it was a brilliant political move or example of the same hubris that has felled other New York city and state officials who believed themselves indispensable is yet to be resolved.

This Truly American Moment

Miami, FL - No matter how hard I try, I'm finding it terribly difficult to put my feelings about Election Day into words.

Bittersweet? Cathartic? Humbling? I'm at a loss.

Don't get me wrong. Either certainly suffices when describing single aspects of this epic campaign, but neither adequately sums up the rollercoaster we've lived, breathed and analyzed for so long. I feel confident that what I see is historic, but I can't quite find the words to describe it.

When I first went to see Barack Obama as a potential candidate - after he had filed to form his exploratory committee - his gifts were as evident as the growing interest surrounding his possible candidacy. It wasn't as obvious then as it is now, but his candidacy was aided by converging themes (many of which NDN has taken a serious look at) that have reshaped American politics, allowing Obama to ride the moment and add serious weight to his vision for change.

Having been in South Florida for the past six weeks, I can tell you that there are some amazing things happening. As others have said here before, the lines at early voting sites were incredible and often remained hours into the night so that each voter could cast their ballot.

Echoing NDN, voters are meeting the conservative challenge. They want to finally halt the Conservative Ascendancy and usher in a new politics where one side isn't the only side.

By recognizing that sentiment in America's changing demographics and communicating it through new technologies, we now see the potential for an Electoral Map that is poised to deliver an enduring majority to Democrats. (Adam Nagourney has more on this in his piece from today's New York Times.)

Consider Florida, New Mexico, Nevada, Colorado, perhaps even Arizona. All of these states are being contested because of large populations of Hispanics, a continuously powerful force in our political future. Take these states alone, and with the Core Democratic States of the past four presidential cycles and you have 304 Electoral votes. Add in states like Ohio, Iowa, New Hampshire, and you have 335. (That seems to be Obama's floor.) Consider states like Virginia, North Carolina, and others and the map just gets more blue.

The map is reflecting a lot of things, many of which I heard at early voting sites, on the radio stations, and in local shops. Everyone talks about how historic this election is and how we're ready for something better.

What will stick with me, however, is not just the desire for change. It's the look of people in lines who don't complain, who don't object to waiting under the hot sun or in the rain. It's the look of a proud privacy and patience which I've seen from many, much like the family below who posed for a camera man after casting their ballot seven hours after they arrived.

Perhaps right now this is a tough feeling for some to transcribe, but you know it when you see it.

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