Yahoo is smart

For those looking to get a glimpse into where technology is headed, this article from the New York Times highlights an exciting new venture Yahoo is heading up (and one that combines areas we're more than familiar with). The company, which has lagged behind Google in internet search and search advertising, is taking the lead on bringing advertising and web search to mobile phones. To learn more, check out its new software entitled oneSEARCH.

Check out our New Politics Institute for more information on both mobile media and search (here and here). Also check out Media 50 Group, a company that helps folks master this new medium and whose co-founder is NPI fellow Tim Chambers.

UPDATE - the CTIA Wireless Conference is kicking off today, where there is a lot of talk about how to best integrate media with cell phone technology.