Ringtones as the Tip of the Mobile Media Iceberg

This week the Associated Press moved a story on how an environmental group is using ringtones of endangered species to raise awareness of this extinction  issue among people with mobile phones. You know, wolves in the wild or blue whales. I was quoted in the story as showing how this is just the tip of the iceberg of the ways that mobile media will be used in politics in the next couple years.

However, I elaborated on that concept this week in the public radio show Future Tense that airs on about 100 stations.  I talked about how those little snippets of sounds can actually have an impact on how people think. Remember that it goes off every time the phone rings, and that all of the person’s social network of friends and family who are around them will also hear the sounds and spark a conversation. And all those little sparks can add up to start a fire...

You can listen to the 5 minute podcast here.

Peter Leyden