Must read on Hispanics, tv and sports

The Times has a must read piece for anyone looking to learn more about how to best to speak to Hispanics here in the U.S. 

Some key stats: Spanish speakers are ten percent of the US population; half of all new people in the US through birth or immigration are Hispanic; Spanish speakers include 31m of the 42m hispanics in the US; and soccer is king with US Spanish speaking Hispanics. 

None of this should come as a big suprize for anyone following our work in the Hispanic community these past few years.  To see more about our recent media campaign using soccer to speak to Hispanics visit