Must read on Hispanics, tv and sports

The Times has a must read piece for anyone looking to learn more about how to best to speak to Hispanics here in the U.S. 

Some key stats: Spanish speakers are ten percent of the US population; half of all new people in the US through birth or immigration are Hispanic; Spanish speakers include 31m of the 42m hispanics in the US; and soccer is king with US Spanish speaking Hispanics. 

None of this should come as a big suprize for anyone following our work in the Hispanic community these past few years.  To see more about our recent media campaign using soccer to speak to Hispanics visit www.ndnfutbol.org.