Two New Media Political Efforts to Check Out

In the final days of the campaign two new media efforts caught my eye...

Firstly, as much as viral video has been a part of various elections, I came across one implementation that would reward attention.

In the online video space in addition to YouTube and it's various clones, another there is a company called Brightcove...I've been a fan of their solution for a while now...it is a commercial platform for ad supported or subscription commercial net delivered video content. This allows small or large businesses to stream their content to users over the Internet, but it also gives buisnesses nearly complete control over the user interface, branding, unlike services such as YouTube.

The first political effort I've seen using Brightcove solution is Deval Patrick in the Massachusets Governor's race...Check out Deval Patrick TV to get a sense of what Brightcove enables, and what they did with it... Good stuff.

Secondly, in a season that saw the first nascent mobile efforts by folks like John Edwards, Arnold Schwarzenegger's, Rick Santorum, etc...I've come across the best integrated mobile call to action in a traditional campaign commercial that I've seen yet. It's from the Coalition for Progress...Here it is...