Today at Noon, Watch or Attend "New Tools for a New Era" -- Cutting Edge New Tools

UPDATE: Today, Jose Antonio Vargas of the Washington Post points out that more and more politicians are finally waking up to the fact that using 21st-century coummunication technology is vital in today's political environment. From his excellent piece:

...the GOP will be rebuilding itself at a time when the Democratic Party continues to make inroads in using technology to reach a diverse set of constituents with their message. Today, the New Politics Institute, an arm of the liberal think-tank New Democrat Network, will hold one of its many lunches for Democratic Hill staffers and advocacy folks. The title of the event: "New Tools for a New Era." Simon Rosenberg, founder of NDN, said the lunch is a part of his group's ongoing New Tools series, which tout the use of cell phones, social networks and micro-targeting, among others, in campaigning.

We hope you will join NDN and its affiliate, the New Politics Institute (NPI), today at noon for our first post-election tech event of 2009, New Tools for a New Age -- a discussion of three exciting media and tech tools with tremendous potential for use in politics, advocacy and governing today. This event will showcase some impressive new advances in the fields of social networking, Web video and microtargeting of television advertising.

For those not able to attend, we are excited to announce that we will be providing a live Web cast of the event from our newly redesigned, high-tech NDN event space just a block from the White House. Visit today to catch a high-quality stream of the forum. Feel free to tell others you think might be interested in attending or watching. For those watching on the Web, the live program will begin at 12:15 p.m. ET.

Joining NDN President Simon Rosenberg for this forum will be Jason Rosenthal, Senior Vice President of Business Operations at Ning, Inc.; Tim Chambers, Co-Founder of the Media 50 Group and Principal, Dewey Digital; and Amy Gershkoff, co-founder of Changing Targets Media. Jason will talk about how Ning -- a scalable social networking platform -- can be adapted to a huge variety of applications; Tim will show us the new Dewey Digital Radar, which provides accurate and detailed Web video metrics for more than 150 Web video platforms; and Amy will tell us how Precision Buy can make media buys more efficient, from targeting the right cable systems to buying the right television programs.

The forum will take place at NDN's offices from 12 p.m. to 1:30 p.m. Lunch will be served, and seating will be first-come, first-serve. Space is limited, so please RSVP as soon as possible. For maps, speaker bios, and other information, please click here.

For background, feel free to review the following memos and papers from NDN and NPI: Leverage Social Networks, Buy Cable Smart, and shaping and delivering messages with Microtargeting.