Friday New Tools Feature: New Toolbox

Submitted by Dan Boscov-Ellen on 1/30/09

NDN affiliate The New Politics Institute has become one of the nation's leading experts and advisors on how the rise of a whole new set of media and technology tools is changing the practice of politics. The New Politics Institute has produced one of the most influential and dynamic series of papers in politics, the New Tools series. These papers, along with hundreds of major events and great videos about an array of new tools, have helped many progressives manage the transition to a 21st century media and technology environment.

I'd like to use today's New Tools column to highlight some of this body of work:

  • Go Mobile Now by Jed Alpert and Chris Muscarella, Co-founders of Mobile Commons, October 2007
  • Engage the Blogs by Jerome Armstrong, Founder of MyDD and Internet Strategist, September 2007 
  • Advertise Online by Henry Copeland and Megan Mitzel of Blogads.com, October 2007
  • Leverage Social Networks by Chris Kelly, Chief Privacy Officer and Head of Global Public
    Policy for Facebook, November 2007
  • Microtargeting by Mark Steitz and Laura Quinn, Catalist, October 2007
  • Speak in Spanish by Simon Rosenberg, President and Founder of NDN, October 2006

Each one of these must-read papers can teach you how to message, organize, and advertise more effectively using the tools of this new political era.

If you're still hungry for more, or if you can't take the time to read through everything right now, you can also learn more about these new tools by watching top experts explain them here:

Co-Founder of Dewey Digital and Media 50 Group Tim Chambers speaking on Going Mobile:


Chief Technology Officer for Catalist Vijay Ravindran on Microtargeting:


Google’s Director of Elections and Issue Advocacy Peter Greenberg on Advertising Online:

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CEO and Executive Producer of PoliticsTV Dan Manatt on Reimagining Video:

For more New Tools videos, click here.