Hispanic Radio in the New Yorker

This week's New Yorker carries a tremendously interesting peek into the world of spanish language radio, one of the fastest growing media segments in America.

“This is why we came to the United States!” he shouts. “To work!” The show’s demographic is broad: the program runs ads for Toyotas, Lasik eye surgery, and Disneyland vacations, as well as for Office Depot and “the perfect diet.” Through KLAX’s owner, Spanish Broadcasting Service, El Cucuy also broadcasts to, among other places, Denver; Seattle; Tulsa; San Francisco; Atlanta; Salt Lake City; Minneapolis; Jackson, Mississippi; Fort Smith, Arkansas; Medford, Oregon; and Greenville, South Carolina.

Note that this doesn't include "the program runs ads for the Democrats." The pieces goes on to talk about how important radio is as a way for the hispanic population learning about life in the US.

Señora Ahumada turned out to be Maria Ahumada, a sixty-year-old Mexican-American who first got involved with the show eleven years ago when, working as the office manager in a law firm, she heard a young woman call in to Almendárez’s show and get bad advice. Though she is not a lawyer, she says that her intervention helped the woman win a two-million-dollar settlement. Ahumada quickly became a regular on the Cucuy show, helping people navigate bureaucracies, communicate with doctors and lawyers, and get answers to their questions

If you can use radio to find a lawyer, you can find out who you should vote for also.