More Amazing Numbers from Obama's Online Operations

Earlier today, we noted that President-elect Obama had gathered one million subscribers to his mobile service by the end of the campaign. In an excellent piece in the Washington Post, Jose Antonio Vargas reports some more amazing figures that show concretely just how effective the Obama team's tech-saavy approach really was. From the article:

3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once...

...In September, his single biggest month of fundraising, Obama amassed more than 65 percent of his record-shattering haul -- $100 million of the $150 million -- from online donations, aides said.

...Obama's e-mail list contains upwards of 13 million addresses...Four years ago, Sen. John F. Kerry had 3 million e-addresses on his list; former Vermont governor Howard Dean had 600,000.

...On, or MyBO, Obama's own socnet, 2 million profiles were created. In addition, 200,000 offline events were planned, about 400,000 blog posts were written and more than 35,000 volunteer groups were created...On their own MyBO fundraising pages, 70,000 people raised $30 million...Obama has 5 million supporters in other socnets. He maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers.

Before this election, there were many people who saw these new tools as gimmicky and essentially unimportant; skeptics pointed to examples like the ultimate failure of the Dean campaign as proof that the internet could not win elections.

Those skeptics may be reconsidering that position right about now.