Obama Campaign Had One Million Mobile Subscribers

Tonight the Obama Camp brought out their mobile numbers: 1 million mobile subscribers.

A million people signed up for Obama's text-messaging program. On the night Obama accepted the Democratic nomination at Invesco Field in Denver, more than 30,000 phones among the crowd of 75,000 were used to text in to join the program. On Election Day, every voter who'd signed up for alerts in battleground states got at least three text messages. Supporters on average received five to 20 text messages per month, depending on where they lived -- the program was divided by states, regions, zip codes and colleges -- and what kind of messages they had opted to receive.

And for grins, see this snippet predicting this from our 2006 white paper, Mobile Media in 21st Century Politics:

Imagine this very realistic scenario: In the heat of the 2008 election, 1 million activists – all of them connected in a collaborative web both on their PC's and their mobiles – conspire in a collective act of mobile democracy.

...let's say a candidate has emerged that "gets" the power of the Internet and its mobile cousin. All their traditional media and Internet action combines with a call to mobile action. No speech ends without a call for those listening to join the campaign on their mobile phones – then and there. And this candidate has inspired a small portion of his base - 1 million people - to each devote ten minutes of their time to mobile action for the Presidential campaign.