New NPI Study Released: Use Search

Today NDN's affiliate the New Politics Insitute released the third installment of the four-part Tools Checklist, entitled Use Search.

The web is becoming an undeniably powerful force in American politics today. The standard talking point for this is now two months old--George Allen's "macaca moment" (a single posting of which on YouTube shows nearly 23,000 views). Simon is quoted in this MSNBC article, "Ninety percent of people buying cars do research online first...In the Internet age, we can expect the same for politics."

People are doing their political homework on the web now, and if you want to be found, we strongly recommend our new study.

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