Ad Wars: Ladies and Gentlemen

Joe "The Vice Presidential Candidate" Biden is known for his big mouth, and when Barack Obama chose him as his running mate, the campaign was surely including in their calculations the good odds that Biden would say something silly before election day.  He did, and, all things considered, I don't think it was that bad. 

Still, the McCain campaign pounced on it, and cooked up this ad, which manages to make the prospect of an "international crisis" sound pretty scary. This, I would say, is a quintessential example of the use of fear as a political weapon.  A voter who's scared into voting for you is just the same as a voter who picks you for other reasons.




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