Ad Wars: Barack Obama En Español

Barack Obama's latest ad is not only in Spanish, but it has Barack Obama speaking in Spanish through the entire ad - not an easy feat.  He has a good accent, better than George W. Bush's.  And as we saw in the case of then Gov. Bush, the Hispanic community doesn't care so much about a candidate being able to speak perfect Spanish, they care that they try - and I must say, Sen. Obama pulls it off seamlessly here.  By contrast, Sen. McCain hasn't so much as tried to learn the "I'm John McCain and I approve this message" tagline in Spanish.  This ad is part of something historic.  Barack Obama has now spent more than any other presidential candidate in history on Spanish language media.  And he is only the third or fourth candidate that I can count that has cared to speak to this demographic in their language of origin.  As reported in the documentary, "Latinos 08", Jackie Kennedy filmed a message in Spanish on behalf of her husband when he ran for office, George W. Bush spoke some Spanish here and there, and Howard Dean tried his hand at it as well, but the Obama campaign has spent a record amount of resources on a record amount of Spanish language ads.  And it seems to be paying off.  According to the latest polls, Barack Obama now holds a 40-50 point lead among Hispanics.  This is his second Spanish-language address, the first having been an ad in Puerto Rico during the primaries. Here, he is trying to bond with the Hispanic community by speaking of the "American Dream" that motivated so many of them to come to this country, thus trying to add an emotional connection to the support among Hispanics that seems largely driven by issues and party identification. 

And a translation of the ad:
BO: We share a dream,  That through hard work your family can succeed.
That if you're sick, you can have access to medical insurance.
That our children can have a quality education, regardless of whether you are rich or poor.
That is the American Dream.
I ask you for your vote, not just for me and the Democrats, but so that you can keep that dream alive for yourself and for your children.
I'm Barack Obama and I approve this message.