Thursday New Tools Feature: TXT 2 GOTV
A new study released yesterday from the New Voters Project and CREEDO Mobile found that "text message reminders sent to young voters on Super Tuesday increased turnout by 4.6 percentage points among the targeted population." This means that text messaging is by far the most cost-effective GOTV technique:
Tactic | Mobilization Effect |
Cost / Vote Generated |
Text/SMS Messages |
4-5% | $1.56 |
"Quality" Phone Calls |
4-5% | $20 |
Door-to-Door Canvassing |
7-9% | ~$30 |
Leafletting | 1.2% | $32 |
Direct |
~0.6% | $67 |
The bang-for-the-buck factor makes texting an attractive option for political campaigns. However, campaigns are not the only ones using texts to get out the vote; a number of voter groups, including the New Voters Project, are running GOTV text campaigns. CREEDO Mobile has also set up a Web site, textoutthevote.com, which lets you add the mobile numbers of your friends and family and then automatically sends them a customized reminder to vote on election day - give it a try, it's easy and free.
As this study shows, mobile technology is becoming an increasingly powerful force in the politics of the 21st century. To learn more about using SMS messaging effectively, be sure to read our New Politics Institute's New Tools paper, Go Mobile Now. Texting has already had a real, measurable effect in this election cycle, and will be critical to getting out key voting blocs on election day, but the true potential of mobile-powered politics has yet to be tapped.
- Dan Boscov-Ellen's blog
- Login to post comments
Comments
xyz 大補帖 日本a片 a片下載 批發 回頭車 搬家公司 網頁設計 av片 色情a片 日本a片 av女優 洪爺 Beijing travel Beijing tours Beijing travel service Tours to Beijing 陀螺仪 水平仪 加速度传感器 倾角传感器 美国留学 英国留学 澳大利亚留学 粉碎机 期貨 注册美国公司 香港公司注册 乌木