Ad Wars: En Español

With only two weeks to go until Election Day, Sen. Barack Obama is clearly not taking the Hispanic vote for granted as he continues flooding the airwaves in Spanish with no less than three new radio and television ads.  The first radio ad, "Ataques" ("Attacks") addresses Sen. McCain's attack tactics, and is airing in NM, CO, NV, PA, IN, WI, OH, VA, NC, Central FL, and South Florida (Miami, West Palm Beach).  It's interesting that there's an entire second version of the ad for Southern Florida, using voices that have more of a Caribbean tint to them, which reflects the origin of most Latinos in that area.  I see this as an indicator of why Obama has been doing so well among Hispanics - he recognizes our differences.

The second ad, also on radio and recorded by Senator Ken Salazar, "CO, Salazar Early Vote" airing in Colorado, is aimed at motivating voters to vote early.  

The third ad, a television spot called "Oportunidad" ("Opportunity") is about access to higher education, airing in NM, NV, CO and FL.  See the tv ad below, along with the English translations of the ads.

Oportunidad (TV Ad Version)

 BO:  I'm Barack Obama and I approve this message.

Voiceover:
The cost of a college education is a real worry for many families.
But under the Obama Plan a student can earn the first $4,000 of tuition through community service.
Putting a college education within everyone's reach.
And the Obama Plan offers scholarships to recruit more teachers to make sure our children are ready (smart/prepared).
With Obama and the Democrats ... a new opportunity.

Ataques (Radio Version)

ANNOUNCER 1:
Wow, have you heard the terrible lies that John McCain and the Republicans are saying about Barack Obama?  How horrible.

[ANNOUNCER 2:]
Well, it doesn't surprise me.  The republicans will say anything to distract the public from the economy.

[ANNOUNCER 1:]
My neighbor - who has 2 kids - lost her job and her health insurance last week.  And her husband, who works in construction, is about to lose his.  I don't want to hear any more attacks.  I want to know what the candidates will do for us.

[ANNOUNCER 2:]
Well, that's why Barack Obama is my candidate.  Instead of continuing George Bush's same failed policies - like John McCain wants to do - Barack Obama understands what our community needs from a President. He has specific ideas to help us.

[ANNOUNCER 1:]
Under Obama, the middle class will receive three times more relief than with McCain.  Obama will cut our taxes!

 [ANNOUNCER 2:]
And what matters to me is that Obama has a plan to give health insurance to all.  My neighbor will be saved!

[ANNOUNCER 1:]
Barack Obama and the democrats are the change we need.

[BO:]  I´m Barack Obama, candidate for President, and I approve this message.

CO Salazar Early Vote (Radio ad)

[KEN SALAZAR:]
In Colorado - the gateway to the West - we know anything is possible if you're willing to do the work. 

This is US Senator Ken Salazar. My parents raised 8 kids on a ranch.  We were poor, with no electricity and no telephone, but all of us became first generation college graduates.
Like my parents, we all will do anything for our families.

And you can do something for your family right now: vote. You don't have to wait until Election Day.  You can vote early, today thru October 31st

With Barack Obama and the Democrats real change is within our grasp ... affordable health care ... investing in jobs here at home, and a college education that's affordable for every family ... whether they be rich or poor.

To find an early voting location near you, go online at VoteForChange.com... VoteForChange.com.

What are you waiting for?  After eight years of George Bush, we can't afford more of the same.

This is Ken Salazar asking you to vote early today for Barack Obama and the Democrats. 

[BO:]  I´m Barack Obama, candidate for President, and I approve this message.

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