McCain's Mixed Messages on Immigration?

NDN has followed U.S. Sen. John McCain's track record on Immigration. The latest is John McCain's second ad on immigration in Spanish. Andres commented on the ad during an interview with NPR:

"It's disturbing to me, as a Hispanic, to have someone who feels he can blatantly deceive and think people won't pay attention," says Andres Ramirez, vice president for Hispanic programs at NDN..."

Marisa wrote about the ad, and NDN has long advocated on: 1) the importance of the Hispanic vote (this demographic could very well swing several southern and western states in this election), and 2) the issue of immigration as a motivating factor in the way many Hispanics vote regardless of whether they are native or foreign born - this is thanks to the GOP strategy of turning the debate on immigration into a debate on whether Hispanics should be in this country.

Actually, McCain's message on immigration is not mixed at all - since 2006 he's been consistently against immigration reform. The first and second ads focus on misrepresenting Obama's position on immigration, but at no time do they state McCain's position - much less go as far as saying that McCain supports immigration reform. Instead, since the GOP now recognizes that Hispanics respond negatively to these anti-Hispanic attacks, they created the same kind of degrading ad except this time they (inaccurately)attribute the comments about Mexico and immigrants to Barack Obama.

So will McCain's attempt at making Obama seem anti-Hispanic work? Andres is right - it's not working. NDN and analysts across the board believe the large numbers of Hispanic voters in Colorado, New Mexico, Nevada and Florida could be decisive in those swing states. Our latest polling in these states showed that Barack Obama is ahead of John McCain by at least 30 points among Hispanics in the Southwest, and specifically on the issue of immigration, Hispanics believe Barack Obama would do a better job than John McCain. Even in Florida, where the candidates were even among Hispanics (42%-42%), when asked about immigration, 42% of voters trusted Barack Obama to better handle the issue over 37% preferring John McCain. The largest difference was in Nevada, where 60% of Hispanics trusted Barack Obama more on the issue of immigration, while only 18% preferred John McCain.

And the latest ad makes no sense when put in context - on the one hand, the McCain campaign launches this ad to attempt to portray Obama as anti-immigrant, while on the other hand, they create another ad in English and Spanish that attacks Obama for allegedly voting against allowing people to own guns in order to defend themselves from these "criminal aliens" who are "crossing illegally into our country." So which is it?

In a year when the Hispanic electorate has nearly doubled from what it was in 2000 (from 7.5 million to approximately 14 million this year), given that Hispanics make up a large part of the electorate in key Southern and Western states, and given that Hispanics are mobilizing to get out the vote, to vote early and vote absentee in those states, it does not bode well for John McCain.