Adelante Spanish-Language Voter Education/Mobilization Campaign Expanding into VA, MD, DC; New Ads Released in CO, NV

NDN affiliate The New Policy Institute is excited to annouce the expansion of its Spanish-language voter education and mobilization campaign. Starting tomorrow, the ads will be heard in the greater Washington, DC, metropolitan area in addition to Colorado and Nevada. The campaign has also added two new spots to its lineup of radio ads urging citizens to "move forward and vote."

The media campaign, Adelante, Spanish for "Moving Forward," is a public education campaign that encourages people to vote, explains the process of voting (including early and absentee voting), and targets what is projected to be a large pool of first-time Hispanic voters. For example, in northern Virginia, where most Hispanics are U.S. citizens, the Hispanic population nearly tripled between 1990 and 2006, according to a study by the Cooper Center.

Adelante kicked off last Tuesday with an extensive radio buy in Colorado in Denver (stations KBNO, KXPK, KJMN, and KMXA), Colorado Springs/Pueblo (stations KNKN and KRYE) and Ft. Collins/Greeley (station KGRE) and the launch of a Web site, Just two days later, the ads went up on Las Vegas radio stations KISF, KWID, KRGT and KRRN. Tomorrow, all three ads will start airing on radio stations WILC, WACA and WZLZ in the greater DC metropolitan area, which includes the northern Virgina, southern Maryland and DC media media markets. Ads will air through November 3.

The first ad on the air, "Acuérdate," ("Remember"), will now air in Colorado, Nevada and the DC metropolitan area (starting tomorrow). Additionally, two powerful new ads, "Siglo" ("Century") and "Premios" ("Awards"), have also been put in rotation along with the first and are on the air in Colorado, Nevada and the DC metropolitan area (starting tomorrow). To listen to the ads or read the transcripts, click here.