Friday New Tools Feature: Over the Landline

 

The New York Times this week reported that 17% of American households are now cellphone-only, and that number may reach 20% by the end of the year as tougher economic times and less expensive and easy-to-use mobile devices lead to increased cell phone use.

This trend raises interesting questions about the 2008 presidential election. Higher percentages of cellphone-only users are Millennials and minorities than the national average, and they tend to be more progressive than traditional landline users. For instance, a recent Pew Research Center poll found that cellphone-only voters greatly favored U.S. Sen. Barack Obama over U.S. Sen. John McCain: 61% of voters that were leaning toward a candidate went for Obama, compared to only 32% for McCain. Of those cell-only voters that were certain about their vote, 46% went for Obama while only 18% were voting for McCain.

One common concern is that this trend might throw off national opinion polls by under-representing young people and minorities. Polling companies are certainly aware of this problem, and use statistical weighting and more cell-phone polling to compensate – for example, Gallup now includes cell phones in every national poll they do, and Pew does strategic cell-phone surveys to adjust for differences between groups. While there is no real consensus about whether these measures sufficiently correct for the influence of cell-only voters, we should not assume that Obama has a “hidden” five-point advantage that will materialize in November.

More important than the challenges they pose for pollsters is the fact that cell-only users tend to be more transient and are less likely to be registered to vote. They are harder to reach for voter registration and get-out-the-vote initiatives, but are critical to Obama’s success in November. The Obama campaign understands this, and has revolutionized the use of mobile technology in politics by launching Obama Mobile, which uses SMS messaging to help register voters and remind them to actually vote, as well as to send them regular campaign updates. By inviting people to sign up to receive the text announcement of his VP choice, the Obama campaign added many new mobile numbers into their database, which should translate into increased turnout from cell-only users come November.

The Obama campaign has also launched Obama Movil, the Spanish-language version of Obama Mobil. This is especially important, given that Hispanics are more likely to be cell-only users and use text-messaging more than many other demographics (49% of adult Latinos use text-messaging on their mobile phones, compared to 31% of whites), but use the Internet and landlines less than other groups. Mobile technology is therefore critical in reaching a demographic that could have a profound influence on the outcome of this election. The Obama program seems poised to build on the success of similar text-based programs for Hispanics. 

NDN and the New Politics Institute have been talking about the increasing importance of mobile technology to progressives for some time, and we are finally seeing the new politics coming of age in a big way. To read more from us about how mobile technology is changing politics as we know it, read our NPI papers Go Mobile and The Progressive Politics of the Millennial Generation.