A New Phase in the Campaign: Economics Dominates

For the last month, the McCain campaign has drilled away at energy as the decisive "separate from Bush and make Obama look bad in the process issue" in the election. McCain’s ads first trumpeted his commitment to cap and trade and later whacked Obama on drilling. His ads pointed to a mythical "electricity tax," and, despite obvious errors, hypocrisies, contradictions, and outright lies, conventional wisdom decided that McCain had won the debate on drilling.

With McCain’s four word key position of "drill here, drill now" exhausted, Obama, as the New York Times covered today, pivoted his message to the economic well being of everyday people. His second Olympic ad focused completely on his economic plan (the first focused on building an energy economy).

In case you haven’t caught Olympic fever and seen it, "Three Bedroom Ranch:"

Then today, John McCain had a moment that played right into Obama’s hands. McCain forgot – in the midst of a housing crisis – how many houses he owned. As I briefly mentioned earlier today, the Obama campaign quickly turned an ad around, noting how out of touch McCain was with everyday people.

McCain will have two, already begun, responses: he will continue to go negative on Obama, moving from a celebrity attack to a politics of association line of attack, and he will try to move the debate back to the issues he feels good about: national security and energy. This strategy has two small problems and one big problem for McCain. First, king oilman Dick Cheney is speaking at the Republican National Convention a week and a half from now – not exactly the backdrop McCain wants on energy. Second, timetable is now an agreed upon word for the end of America’s engagement in Iraq, the proposed Democratic solution.

The really big problem for McCain is that, while some think offshore drilling is nice, and others may care about foreign policy, Americans, in large part, see the economy as the overwhelmingly dominant issue. The McCain responses to his housing uber-gaffe – all personal attacks – do not get away from the fact that their candidate, a man who has spent 26 years in Washington, thinks the level of being rich is having five million dollars, and is extraordinarily wealthy, is no doubt out of touch with the lives of everyday Americans.

If this narrative sticks, if Obama can convince everyday Americans that he is focused on them, and if Obama can close on this message, it is hard to see Obama losing, because, despite all this supposedly bad polling and this supposedly bad month, Obama is still ahead.