Obama's Website for the General?

The Obama campaign has made some tweaks for the second time to its campaign website. The latest iteration is much more subtle than the first revamp during the primary process, which included an entirely redesigned site, but seems to be their site of choice to take them through the general election. Below are the new things I noticed about the site on first appearance. If I've missed or incorrectly pointed something out, please let me know!

  • Banner header: The top image of the website has changed slightly. You now see an American flag in the shape of the Obama logo weaved in and two of the campaign's critical action items, donate and find an event, are situated on top of one another. Also, the quote and image of Obama changes (hit refresh a few times) between his first quote about bringing change to Washington and a new quote about his agenda. I imagine this will rotate to reflect the policies Obama is focusing on.
  • Log-in bar: Atop the banner header is a new log-in feature where users can log into their MyBarackObama.com account (or MyBO as they call it). This makes the online community an even more prominent feature on the site, so I'm sure they expect it to continue to play a large role in the campaign.
  • Featured content box: The featured content box now cycles through horizontally, allowing the image in the box to be much bigger and more prominent. Also, I'm wondering if there will be synchronization between the featured policy and the quote in the banner. For example, I wonder if, when the Obama campaign wants to highlight its immigration policy, it will coincide with a quote at the top on the same issue. Just a thought.
  • The Obama brand: A general observation is that pictures of Obama are starting to change at key places. Where before he was superimposed in front of a graphic of crowds, emphasizing his movement, the pictures now are beginning to be superimposed on top of more traditional symbols like American flags.