The new McCain ad.

Josh Marshall has a smart look at some of the themes behind the ad, and how it evokes the now infamous Call Me ad from 2006.

To me, the ad also is full of bitter emotions. Spite. Jealousy. Anger. Emotions people often associate with losing ventures, ones frustrated with their inability to keep up with their competition. No matter what else, this new McCain ad is - given that it replaced an ad that the campaign has now admitted was untrue - this new McCain ad is not a good sign of the mental state of the McCain campaign itself. They know they are being beat by a better candidate and are angry about it.