Machinery of Hope reshaping electorate?

The Politico's Ben Smith makes the case that the Obama campaign is using the voter mobilization efforts they are executing during the primary to reshape the electorate for the general. The machinery of hope, the moniker given to the campaign by a fascinating Rolling Stone piece, isn't all hype. According to many in the piece, the campaign has already proven its capability to turn out new constituencies as well as groups who historically under perform. Simon closes out the article with a prediction:

"There's a big difference in what's happening in the two parties," said Simon Rosenberg, a Democratic strategist, who cited the Democratic candidates' superior online organizing.

"The possibility of running avery large, very powerful, and very effective campaign to register voters is something the Obama campaign could pull off this summer."

For more on the Obama campaign's effective use of old and new media in his campaign, check out a prior post here