Denmark teams up with Project Better Place

In case you missed it, from The Register:

Denmark has become the second country to sign up to Shai Agassi's ambitious plan to wean the world off petrol-driven transportation, with the announcement of a deal between Agassi's Project Better Place and Danish utility Dong Energy. As with the Israeli deal announced in January, the latest venture will involve mass production of electric vehicles and the rollout of an extensive recharging and battery swap infrastructure.

Speaking to The Register this afternoon, Agassi said that the Israeli and Danish projects were broadly similar in size and timescale. Both will see the first vehicles on the road next year, with production ramping up into thousands in 2010, by which time the fueling infrastructure will be starting to emerge.

Also like Israel, the Danish government will be offering tax breaks on the vehicles. According to Agassi, the average price of a car in Denmark is $60,000 (about €38,000), while the tax break could price an electric car as low as $20,000 there. So the Project Better Place formula for success so far seems to be to get the attention of a power company to provide the network, and secure the tax breaks that will make electric vehicles a compelling proposition compared to petrol. This may not play so well in countries that don't already tax motor vehicles heavily, and/or that have a substantial auto manufacturing industry.

For more on Shai Agassi and Project Better Place, check out the video below of him speaking to NDN on March 12th in DC: