Time Magazine Piles onto the Millennial Phenomenon with a Cover Story

One thing about the mainstream media, when they finally detect a trend, they go nuts with it. And the trend of this political season is the political engagement of the young Millennial Generation.

Time magazine coronates the trend with a cover piece that comes out this weekend on “Why Young Voters Care Again, and Why their Vote Matters.” The package pulls together all the pieces that have been emerging in primary contests of the last month and does a good job making the case about the power of the youth vote in this election. They also weave in the story of how the new tools are empowering this generation and increasing their clout. In doing so, they are a virtual infomercial for Obama, laying out how successfully his campaign has been in utilizing these tools and harnessing these voters.

For those who are familiar with our work at the New Politics Institute, we have long been championing both phenomena, and you can find more insights into both trends at our website. It really is gratifying to see how powerfully these new elements of the new politics are playing out in actuality in this election cycle. Who would have thought?

Peter Leyden
Director of the New Politics Institute