Interesting SMS campaign in California

As many of you know, we at NDN and the New Politics Institute are very interested in how people are using the new tools available to them in getting their message out. One of the tools we focus on, mobile media, is one that is catching on at every level. Take the campaign that It's OUR Healthcare! (IOH) recently conducted for example:

IOH launched a text messaging campaign to lobby the Governor on health care. They set up a giant screen displaying text messages (like the one below) that were sent in by supporters and passersbys alike on the grounds of the State Capitol for all to see.

Learn more about their SMS campaign at MobileActive.org or on the IOH home page.