Arnold launches his Spanish-language campaign

Adding to Tim's post about Arnold's innovative use of SMS, today the Gov showed the use of another new tool - Spanish language media.  While it is not a particularly noteworthy piece of media, he is showing up in Spanish.  From our vantage point this seems like a pretty smart thing to do, as as much as 1/4 of the California electorate is Hispanic, and perhaps as much as half of that - as much as 12 % of the electorate - prefers Spanish.