Your "Cyber Image" and Search Engine Optimization

An individual or organization’s "cyber image" can have a huge impact on its first impression.  An article in today’s Post reaffirmed that importance and revealed that many are finding a cyber image is becoming increasingly difficult to manage, creating a new niche PR market – virtual reputation management. 

Our New Politics Institute has already addressed the important (and fairly untapped) political tool of search engine optimization.  In a May 2006 report, NPI delineated how search engines operate, how they calculate which websites appear on top of search queries, and 15 ways political organizations and campaigns can optimize their search engine results.  NPI then followed up with a report in October detailing how ads on the leading search engine, Google, specifically work and their applicability to politics.