Experimenting with mobile media

Our affiliate, the New Politics Institute, has been arguing that this is the cycle progressives will need to do a great deal of experimentation with mobile telephony and media.  The Times has a worthwhile read today, one that takes an indepth look at ESPN's forays into the mobile arena.  My favorite quote, and one, if it proves to be true, will be very important for the future of advocacy:

“People talk about it being the third screen (mobile phones),” says John Zehr, senior vice president for digital video and mobile products at ESPN. “I talk about it being the first screen because it’s the closest to you.”