AOL buys Mobile Media Network

AOL expanded its network with the purchase of Third Screen Media, a marketing company that "enables advertising for mobile phones and wireless devices." According to AdAge, Third Screen primarily sells mobile banner ads and is likely well-positioned for video, although it says it can also manage and deliver ads in downloadable applications, SMS/text messaging and MMS/multimedia messaging.

The CEO of AOL, Randy Falco, announced the acquisition which comes two weeks after Microsoft acquired Screen Talk, a European mobile advertising firm.

This isn't shocking to our New Politics Institute, and NPI Fellow Tim Chambers, both of which have long understood the benefits of mobile media.