Mobile media piece in the Times today

Times has an interesting look at the emerging space of mobile video today.  It is worth reading the piece in its entirety.  The big takeaway is the entertainment industry is working hard to figure this media out, believing it has huge potential.  Similar experiments will have to be made in politics.  An excerpt:

Many in Hollywood are betting that interest in mobile video will be hastened by the debut of the new touch-screen iPhone from Apple, which are expected to begin selling this summer. With a 3 1/2-inch screen and no cumbersome keypad, many people believe it will be easier for Americans to watch movies and television shows like their peers in Europe and Asia readily do.

“The iPhone is going to shake things up and make cellphone companies look like they are behind the curve,” said Thomas Lesinski, president of digital entertainment for Paramount Pictures. “It is going to be good for us.”