Joe Arpaio

NDN On The Air Now in AZ, CO, NV - Can You Help Us Expand Our Campaigns?

Earlier this morning, NDN announced that we had purchased a substantial amount of advertising time on Spanish-language radio stations in Arizona, Colorado and Nevada.  The campaign in each of the three states focus on messages encouraging Latino-American to vote in the upcoming 2010 elections.

The campaigns in Colorado and Nevada are designed to increase awareness of the early voting option, which begins Saturday, October 16th, in Nevada and Monday, October 18th in Colorado.  The campaign in Arizona, which has already been on the air for several weeks, makes the case that the only way for Latinos to push back and eventually prevail against scapegoating politicians like Governor Jan Brewer and Sheriff Joe Arpaio is to participate in local civic life and to vote in elections.

Participation of Latino voters in American politics is on the rise.  In recent years the share of the Latino electorate has increased from 5% to 9% in national elections.  In Colorado the Latino share of the electorate has increased from 8% in 2004 to 13% in 2008.  In Nevada the share has increased from 10% in 2004 to 15% in 2008.  With investment this cycle Arizona could start to see the kind of increases neighboring states have seen in recent elections.

You can find the ads and scripts here. We are proud of these campaigns, and feel they will powerfuly supplement the hard work already being done by many groups on the ground.

NDN is still raising money for these aggressive campaigns, and hopes to expand its initial media buys in the coming days.  If you want to support this effort, please consider making a donation to NDN today. While it is still late in the election, these campaigns can use more money to increase our buys and reach - and all new money raised will go directly to putting more ads on the air.

For many years NDN has been a leading national advocate for Hispanic and Latino Americans.   These campaigns are the latest in a series of efforts to speak more directly to Spanish-speaking voters in the United States, and encourage their participation in American politics. I hope you will learn more about this effort and consider supporting it today. 

Thanks for all that you do.

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