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Beck Loses Advertisers, Dobbs Should be Worried

UPDATE 8/18/09 - More advertisers drop Beck.

The Times has this encouraging report this morning:

ABOUT a dozen companies have withdrawn their commercials from “Glenn Beck,” the Fox News Channel program, after Glenn Beck, the person, said late last month that President Obama was a racist with a “deep-seated hatred for white people or the white culture.”

The companies that have moved their ads elsewhere in recent days included ConAgra, Geico, Procter & Gamble and the insurance company Progressive. In a statement that echoed the comments of other companies, ConAgra said on Thursday that “we are firmly committed to diversity, and we would like to prevent the potential perception that advertising during this program was an endorsement of the viewpoints shared.”

The campaign against Mr. Beck is rooted in an advocacy group’s objection to the commentator’s remarks on July 28. Given the number of advertisers that have pledged to remove their spots, it appears to have been unusually successful.

At Netroots Nation yesterday I was on a panel with James Rucker, head of the advocacy group mentioned above, Color of Change, where we discussed all this.  The success of this effort reinforces what I said yesterday - the center-left has the power to get wild, irresponsible demagogues like Beck and Lou Dobbs off mainstream news outlets.  It will require intense focus, patience and a broad based campaign.  But it is possible.  And it is not for their conservatism, or even their opposition to the Democrats.  It is that their consistently articulated understanding of race, of immigrants, of people not like them, of who we are as a people is offensive, anachronistic, and has no place in this age of greater racial understanding offered by our new President. 

We cannot forget that several years ago a Dobbs and Beck fellow traveler, Rush Limbaugh, was given a shot to go mainstream, joining the booth of the Monday Night Football.  Within just a few games he was fired for making racially insensitive remarks.  As a veteran of a network news division, I am very much for freedom of speech, and believe that folks like Limbaugh, Dobbs and Beck are entitled to make their case, grow their shows, do their thing.  But not on a network owned by Disney, or Time Warner.  One of the main reasons I have switched my cable news allegiance from CNN to MSNBC in recent months has been CNN's unwillingness to get rid of Dobbs, who really has no place on CNN, and whose views are wildly out of sync with the CNN brand. I for one will not start watching CNN again until they get Dobbs off their network.

At a forum two weeks I talked about Dobbs and Beck.  A conservative news site, CNS, covered it this way. Their video is included below.

Congrats to James Rucker, Media Matters and those who have worked so hard to hold these awful demagogues to account.  There is much more we can and need to be doing to be building on their success.  More on that soon.

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