The big news this week in the tech world was Google's announcement that it is developing an open-source, netbook-oriented operating system, tentatively titled Google Chrome OS. The announcement immediately sparked widespread speculation, confusion, and some less-than-stellar tech writing.
Case in point: the New York Times ran a story entitled "In Chrome, Hints of a Real Rival to Windows." The story starts off:
If at times you’re frustrated with your PC — and who isn’t? — Google says it is working on a solution.
Many people easily lose patience with PCs that are slow to start up and prone to crashing, vulnerable to virus attacks and constantly in need of fiddly updates. Hoping to turn that irritation to its advantage, Google is developing an operating system — the underlying software that handles the most basic functions of a computer.
Judging from this intro, the writer has apparently never heard of a little company called Apple - they've been making a superior OS free of these problems for years, and they still have only around 4% market share. Second, even John McCain knows what an operating system is (and might even describe it more accurately).
More importantly, though, the new Google OS is not really a challenge to Windows. The new Google OS will be free and almost entirely web-based, betting on the power of cloud computing and the increasing prevalence of cheap netbooks - currently a tiny slice of the computing market. It will be based around Google's browser, Chrome, which has not been a resounding success so far (personally, I think it's better than Internet Explorer - I mean, what isn't - but still inferior to Firefox or the new Safari).
Google has also said that Microsoft is welcome to port over Internet Explorer onto their new OS, and since the software will be open, they can't really block Microsoft out. As Eric Schmidt, Google's CEO, said, "Even if we had an evil moment, we would be unsuccessful." Admittedly, this was a dig at Microsoft; Google's unofficial motto is "don't be evil," which is widely taken to be code for "don't be Microsoft." But, dissing aside, I don't think that Google is really looking for a fight here. According to the Wall Street Journal,
Mr. Page [co-founder of Google] described the Chrome operating system as a kind of anti-operating system — one that is basically indistinguishable from a browser. Netbooks loaded with Chrome will boot up almost instantaneously and will store data on the Internet instead of a hard drive.
...Messrs. Schmidt and Page were also careful not to position Chrome as a competitor to Microsoft Windows. They argued that Chrome will expand the market for netbooks, rather than eating into Windows’ share of the netbook market.
Rather than creating a traditional OS to challenge Windows, OS X and Linux, Google is trying to make the computer experience more web-centric - a strategy which clearly plays to its own market strengths. However, it is still unclear if there is a strong market for a netbook-based "OS lite," no matter how quickly it boots or how fast it gets you on the web. It is also unclear exactly how this new Chrome operating system relates to Google's Android OS, which is used on a variety of mobile devices and was supposed to be moving to netbooks in the near future. Asked about how these two products relate, Google's CEO Eric Schmidt responded:
Although it appears they are two separate projects, there's a great deal of commonality. Eventually they may merge even closer.
This answer, as Gizmodo points out, translates to something between "Oops" and "I have no idea." My guess, though, is that Android remains and evolves in the mobile realm - with plenty of apps and a slew of new Android phones coming out later this year on a range of carriers, Google is positioned to make big gains in the mobile market with Android. We will see if it can do the same in the PC market, but either way, Windows is here to stay for the foreseeable future.
The real news here is that global the barrier to entry will be further lowered. A free, open OS designed for inexpensive netbooks brings their prices down further. And such an OS built specifically to make connecting to the internet as easy and intuitive as possible means that many more people around the world, particularly in developing countries, will have access to the global communications network. That, it seems to me, is the reason to get excited about Chrome OS.