Rubio and the "The Children of Reagan"

In my 2014 post-election memo, "A Wake Up Call for Democrats," I wrote about the emergence of the "children of Reagan," a powerful new generation of elected officials rising on the right. Here is the excerpt:

"the scale of Republican success in recent years outside the Presidency has altered the balance between the two parties now, and may even leave the GOP a stronger national party than the Democrats over the next decade.

By power I mean all that comes with politics – strength of candidates, bench, staff and consultant talent, fundraising capacity, use of technology and of course control over government and policy. Part of what we are witnessing is the coming to power of the children of Reagan – forty something Gen Xers who came of age during the Reagan era. This age cohort is the most Republican of any age cohort in the US, meaning there are lots of them and they have a great deal of generational support for their politics. This generation of politicians is young, gaining in experience, and will be a force to be reckoned with in national and state politics for a generation to come. To regain power Democrats will have to take on and defeat this increasingly successful and energetic generation of politicians over the next decade, perhaps starting with the Presidential race in 2016 (Christie, Cruz, Paul, Rubio, Ryan, Walker)."

I've have discussed this idea, an extension of the generational theory work NDN has been involved with for more than a decade, many times in public, on TV and most recently in this interview with conservative author Matt Lewis.   So it was a bit of a surprise to hear one of the leaders of this new generation, Senator Marco Rubio, explicitly use this term this week, and even feature it in a new ad central to this next phase of the Presidential campaign.

To be fair, in cruising around the Internet I found a 2006 book by Hans Zeiger, "Reagan's Children," which may have first introduced this concept (trust me, never heard of it!). But however this phrase worked its way all the way to Marco Rubio's team, these "children of Reagan" have begun to make their mark in US politics and are primed to do so for decades to come.