New Brownstein Article on Millenials Prominenty Features NDN's Winograd and Hais

In today's National Journal, writer Ron Brownstein describes the shifting political landscape and posits that Obama's recent SOTU reflects the importance of millennials in this new era, quoting NDN's Morley Winograd and Michael Hais:

"This speech didn’t—and no single speech could—position the president to shatter the GOP resistance (particularly in the House) that could block many of the initiatives he unveiled. The lasting significance came in how the speech deepened the identification of Obama and his party with the preferences and priorities of his emerging “coalition of the ascendant,” especially the giant millennial generation at its core. “It does look like he is willing to say, ‘It’s a new era, a new Democratic Party, and it’s a new coalition that comprises the party,’” says Morley Winograd, a fellow at the Democratic advocacy group NDN, and the coauthor, with Michael Hais, of two books on the 95 million-strong millennials..." 

"Obama’s speech marked a milestone in his effort to anneal the Democratic Party to that coalition’s priorities. Especially striking was how much of it seemed targeted directly at the massive and diverse millennial generation, born between 1981 and 2002... As Hais and Winograd note, millennials represented under one-fourth of eligible voters in 2012 but will reach 30 percent by 2016 and 36 percent by 2020... “Electoral realignments don’t occur because people change their mind about their partisan affiliation,” Hais said. “They occur because a new generation comes in with sufficient unity and number to tip the balance between two otherwise closely competing points of view. And that’s what we think is under way.”

Winograd and Hais predicted a Millennial-oriented SOTU on NDN's blog prior to the SOTU, which you can read about here.