Who's Coming to the Party

This article originally appeared in the National Journal

An August national survey of nearly 3300 Americans 18-85 years old conducted by research company, Frank N. Magid Associates, details the current composition of two party coalitions that are more distinctive from one another than at any time in the past 50 years, perhaps even since the Great Depression. 

In many democracies political parties represent particular interests: labor or business, specific religions, ethnicities, or regions. In America, with its continental dimensions, varied population, and a constitutional system designed to disperse governing power, political parties are historically and still remain, coalitions of various social groups. No party monopolizes the members of any one demographic and each party contains at least some representation from all segments of the population.

 Once formed, the party coalitions have staying power. During the Great Depression, Franklin Roosevelt assembled the New Deal coalition comprised of Southern whites; the Greatest Generation children of eastern and southern European immigrants; white workers; and urban blacks.  This coalition dominated US electoral politics for four decades and restructured public policy domestically, transforming public economic policy from laissez faire to governmental activism, and internationally, moving the nation’s foreign policy from isolationism to interventionism.

As new generations with new concerns emerged in the midst of the racial and lifestyle changes of the 1960s, the New Deal coalition fell apart. It was supplanted by a Republican coalition that increasingly added two former components of the Democratic coalition—the white south and working class whites—to the upper income white residents of suburbs and small towns outside of the South that had been the core of the GOP in the previous era. The new Republican coalition dominated national elections almost as long and shaped public policy almost as profoundly as had the New Deal coalition that it superseded. 

Party coalitions are formed in a nation with a constantly changing economy, political process, and demographic make-up and, consequently, are not permanent. The sharp differences between today’s two party coalitions are portrayed very clearly in the Magid data. 

 The majority of voters who identify with or lean to the Republican Party are males (54%) and members of America’s two oldest generations—Baby Boomers, those in their 50s to mid-60s, and Silents or seniors--who together comprise 53% of Republicans. The GOP coalition is almost entirely white (81%). It is disproportionately Southern (38% of all Republicans and 41% of strong Republican identifiers) and resides in above average numbers in small towns and rural areas (40%). Two-thirds of Republicans are married and three-quarters are Christian, while only 7% are unaffiliated with any faith. A third of all Republican identifiers and 42% of strong Republicans attend religious services at least weekly. And, not surprisingly, 56% of all Republicans and 68% of strong Republican identifiers are self-professed conservatives. 

The Democratic coalition is far different. A majority of Democratic identifiers are women (53%) and from the country’s two youngest generations—Millennials, voters in their 20s, and Gen-X’ers, people in their 30s and 40s, who in total make up 57% of Democrats. Forty-one percent of all Democrats and 45% of strong Democrats are non-white with about equal numbers of African-Americans and Hispanics. Nearly half of Democrats (48%) live in the Northeast and West and a disproportionately large number live in big cities or suburbs (70%). Just half are married. Only 57% are Christian, while about one in five each are either of non-Christian denominations or unaffiliated with any faith. Just 21% of Democrats attend a religious service weekly. Slightly more (24%) never do. The Democratic coalition is, however, more diverse ideologically than the Republican: while a plurality (42%) are either self-identified liberals or progressives, nearly as many (35%) say they are politically moderate. 

 America is undergoing major demographic, economic, and societal changes that have led to this new alignment and will continue to shape the two party coalitions. Some of the change—the Great Recession, the deepest and longest economic downturn since the 1930s--was severe and occurred almost overnight. Other changes, among them the transformation of the nation from a white to non-white majority country, the emergence of America’s largest and most diverse generation, the Millennials, and a makeover of the U.S. economy, are taking place more slowly, but equally profoundly.

In order to hold together and expand their coalitions, both parties will need to formulate a new “civic ethos” that addresses the fundamental question of what the size and scope of government should be in this new era. Both Barack Obama and Mitt Romney recognize this and used their party’s conventions to articulate distinctly different visions and values that they believe should shape and guide America’s politics and government in the coming years. The party that enunciates this new civic ethos in a way which enables it to build a majority electoral and governing  coalition is likely  to dominate U.S. politics for the next four or five decades.