New DNC Spanish Ad Takes a Swing at Republicans
Today the Democratic National Committee is releasing a new Spanish-language ad in the Denver and Las Vegas markets. Take a look:
Here's a translation of the script:
"Republicans say no to Medicare...
No to financial aid...
No to help for the middle class...
They always say no, but they never say why not...
Obama is fighting on our side...
[clip from Obama: "If we get Congress to pass this bill, the typical working family will get $1,500 in tax cuts next year."]...
More money for the house?...
Fifteen hundred dollars more for a family like mine?...
Why not?"
Beyond Democrats' early spending on Spanish-language ads in key states, there are two notable elements of this ad. First of all, it is generally unusual for Spanish-language ads to go negative. In 2008, the Obama campaign launched "Dos Caras," a Spanish-language ad that called Republicans out for their immigration record, but most of the other Spanish-language ads in that cycle focused on the positive. In 2010, Patriot Majority did a light-hearted Spanish-language hit against Sharron Angle, "Oye Sharron," that proved effective. With the early ad buys this year, and the general tenor of the cycle-- which has already included American Crossroads' attack on the President-- it might become more common to go nasty.
Second, it should come as no surprise that a young Latina features prominently: 50,000 Latinos turn 18 every month, and young Latinos are both the fastest growing segment of the Latino electorate and the fastest growing segment of the youth electorate.
