World Cup Soccer Final Set Ratings Record

We at NDN, do alot of work with Hispanic demographics. Soccer is tremendously popular around the world and especially in Latin America, we have been following both the games and the ratings with great interest.

We are happy to note that according to the Associated Press:

World Cup television viewership rose 41 percent over     four years ago for English-language telecastsin the United States, with Spain's 1-0 overtime victory over the Netherlands setting a record for a men's soccer game.

Sunday's game in Johannesburg, which gave the Spanish their first World Cup title, was seen by 15,545,000 viewers on ABC, according to fast national ratings. The previous high was 14,863,000 viewers for the United States' 2-1 overtime loss to Ghana in the second round on June 26.

An additional 8,821,000 million viewers watched Spanish-language coverage Sunday on Univision, according to Nielsen Media Research, bringing the total to nearly 24.4 million.

ABC, ESPN and ESPN2 averaged a 2.1 rating, 2,288,000 households and 3,261,000 viewers for the 64 World Cup games. The rating was up 31 percent from a 1.6 four years ago, while households increased 32 percent from 1,735,000 and viewers rose from 2,316,000.

The full story can be read here.

The success of the World Cup in the United States is another indicator of the growing power of the Hispanic power in the united states.

For more on the burgeoning growth of the Hispanic population please read Hispanic Rising 2010.