Slate on You Tube, User Created Political Videos and the Lamont Campaign

Interesting article at Slate on the Lamont campaign and it's use and encouragement of user created videos on Youtube...

"Lamont's forces have proved one lesson of campaigns in the digital age: Content is king. Throughout the contest, the challenger's supporters produced and circulated a steady stream of videos that were witty, powerful, and in a way became the fulcrum of the campaign...

The Lamont forces have now shown the better way. (Lieberman's supporters did not seem to participate in any meaningful way in this new medium.) The Lamont videos were far more effective than tendentious blog posts, and they gave energetic supporters an outlet for their energies (a person can only pound so many yard signs). What's more, the videos offered a regular dose of entertainment to supporters who were interested but not obsessed."