World Cup Performance in Web and Mobile Space

Earlier posts on this blog listed the impressive reach of the World Cup in traditional media, and they had equally impressive stats in both the Internet and mobile media space. Yahoo! and Fifacup2006.com just released their stats for this year.

Here are some of the key ones:

* 4.2 Billion Page Views

FWC.com attracted more than two billion page views in the tournament's first two weeks, topping the site's total for the entire 2002 tournament less than halfway through the competition. By the end of the final match, FWC.com's 2006 site had more than doubled the page view total from 2002.

* More than 138 Million Video Streams

2006 marks the first year that video highlights of World Cup matches have been free on the Web, and fans have taken full advantage.

* 3.5 Million Flickr Photo Pages Viewed

Via its popular photo-sharing site, Yahoo! enabled fans attending World Cup matches to tag pictures and share their experiences with friends, family members and other soccer fans from around the world.

* 73 million Page Views on FIFAworldcup.com's Mobile Web Destination

FIFAworldcup.com went mobile for the first time in 2006. Millions of fans around the world accessed FIFAworldcup.com on mobile devices to follow all the World Cup action.