An NPI DC Event on The Powerful New Political Tools of 2006

The New Politics Institute is putting on a terrific event in DC on Thursday, July 20th. Please come if you are in the vicinity, but even those outside the area might want to take a look at this lineup of topics and people, many in the formal NPI community. And we might be doing a simultaneous webcast, though we will know more about that later. What follows is the email we sent out to locals:

The Powerful New Political Tools of 2006
An Event on How Progressives can Leverage an Array of New Tools and New Media Right Now

There are a wide array of new tools and new media being used by early adopters in the public and private sectors that are totally ready for prime time in politics not someday, not next year, but right now. Come and learn about what they are and how progressives can use them at a New Politics Institute free lunch event from 12 noon to 2 pm on Thursday, July 20th at The Phoenix Hotel at 520 North Capitol Street, NW.

The New Politics Institute will give an overview of the new political opportunities emerging today based on the latest wave of new tools and new media. We then will have short presentations from top innovators and experts in half a dozen critical areas, followed by a strategic conversations between them and the audience. The topics include:

Paid Search Advertising: Jim Lecinski, Midwest Regional Director for Google, leads advertising and operations for Google's major Midwest clients, with nearly 20 years of integrated marketing and online advertising experience. He will explain why Google sold $6 billion in paid search ads last year and how political actors can start to use this outlet too.

Viral Video on the Internet: Julie Bergman Sender is a longtime motion picture executive and producer who produced the well-known viral video in the 2004 cycle starring Will Ferrell playing George W. Bush with horses on a ranch. She will talk about harnessing the explosion of professional and bottom-up digital video on the internet.

Blogs and Next Wave Internet Innovations: Jerome Armstrong is coauthor of Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics, and is internet strategist for Governor Mark Warner’s presidential campaign. He will talk about a range of new internet innovations that are just emerging.

Mobile Phone Media: Tim Chambers is an NPI Fellow who recently served as Sony Corp of America’s Senior Vice President of Advanced Media Platforms and just started his own company, Media 50 Group. He will talk about how those in politics can get onto mobile platforms.

Getting More from TV Ads: Theo Yedinsky, NPI’s Senior Advisor, will speak about what is still a new imperative within progressive political circles: to shift more ad spend from broadcast television to more cost-effective and targeted cable buys.

Speaking in Spanish: Simon Rosenberg, President of NDN who has led a national Spanish language media campaign using soccer and the World Cup, will speak about using Spanish language media outlets to get progressive messages out to a vital and growing constituency.

This event is one of a series presented by the New Politics Institute, a think tank helping progressives master today’s transformation of politics due to the rapid changes in technology, media and the demographic makeup of America. NPI is building a working network of top technology, media, and demographic professionals who want to help move best practices and new innovations into progressive politics. We are developing a body of useful reports that can be found at:

For more information on the event contact: Tracy Leaman, 202-842-7213, or

Feel free to spread this announcement around. The more progressives who understand the powerful new tools and new media we now have at our disposal, the better. Thanks.

Peter Leyden
Director, New Politics Institute


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